E-Mail Broadcast

E-Mail Broadcast is an application designed to simplify the process of preparing, designing, and sending professional email campaigns. It is intended for use by small to large companies, including marketing professionals, communication consultants, banks and financial institutions, carsharing companies, and business associations.

Key Features

Easy designing: According to the vendor, users can design their HTML emails in the secure customer area using a modular concept. The design process is said to be simple and can be done by the users themselves. The resulting emails are expected to have a professional look and be compatible with different browsers.

Personalisation: Users are able to personalize their emails by including recipient names in the subject or mail body. The vendor claims that the sender address can be chosen individually, allowing each employee to be the direct sender. This feature is said to add a personal touch to the emails and potentially increase engagement.

Matching with black lists: The system is designed to automatically match the email campaign with the German email Robinson list and the user's own blacklists. According to the vendor, duplicate email addresses can be eliminated automatically. This feature is aimed at ensuring compliance with regulations and preventing the sending of emails to unwanted recipients.

Bounce-Management: The system utilizes bounce management to send emails only to recipient servers that accept them. This is intended to prevent the user's mailbox from being spammed with non-delivery notifications. The vendor claims that bounce management can improve the deliverability and success rate of email campaigns.

Evaluation: The secure customer area reportedly provides detailed statistics on distribution, clicks, opening rate, and a log of the broadcast. Users are able to compare different campaigns and analyze their performance. According to the vendor, this feature allows users to measure the effectiveness of their email campaigns and make data-driven decisions.

Quickly to a great e-mail broadcast: Users can quickly access the secure customer area and start designing and sending email campaigns. The user-friendly interface is designed to enable easy and efficient creation of professional emailings. With a responsive design, the vendor states that emails will adapt to different devices, providing a seamless user experience.

Newsletter-Database: Users have the ability to build and maintain their own newsletter database. The vendor claims that subscribers can register themselves on the user's website and receive a confirmation link for double opt-in. Recipients are able to easily update their data or unsubscribe with a single click, all fully automated.