Easy Authoring

EasyAuthoring is an integrated blog authoring tool designed for small businesses. According to the vendor, it enables businesses to easily offer original and curated content in the single blog platform they already have on their websites. This software solution is aimed at professionals in various industries, including professional services, small business, marketing, SEO services, and local marketing.

Key Features

Original + Curated Content: EasyAuthoring allows businesses to supplement their blog's original content with curated content, which can support their SEO efforts. Curated content is claimed to be less costly and time-consuming compared to creating original content. According to the vendor, fresh web content is important for search engine optimization and staying engaged with prospects and clients.

Visually Appealing Blog: EasyAuthoring assists in creating visually appealing blogs that can attract and engage readers for longer periods. The vendor suggests that a visually appealing blog can enhance the overall user experience and potentially attract more visitors.

Affordable Solution: According to the vendor, EasyAuthoring is an affordable tool available for $99 per month. They claim that it provides comparable features to other solutions that can cost anywhere from $1,000 to $6,000 per month.

Content Curation: EasyAuthoring enables businesses to engage in content curation, which involves finding existing, interesting content online and adding their own perspective. According to the vendor, content curation offers similar benefits to original content blogging, such as informing the audience, showcasing expertise, and contributing to SEO efforts. They suggest that commenting on other people's ideas and enhancing them is often easier than creating original content.

Three Types of EasyAuthoring Posts: EasyAuthoring offers three types of posts: News, Insights, and Blog. News posts allow authors to share their insights and commentary on content published elsewhere, directing readers to the original article. Insights posts provide deeper, longer insights on external content, including an excerpt, the author's perspective, and a link to the original article. Blog posts function as regular blog posts, providing original content that will be indexed by search engines.