EASY2

EASY2 is an all-in-one funnel and CRM software that aims to assist small to medium-sized businesses (SMBs) in creating and optimizing sales funnels, managing customer relationships, and automating marketing campaigns. According to the vendor, this software caters to various professions and industries, including online entrepreneurs, e-commerce businesses, coaches and consultants, digital marketers, and service providers.

Key Features

Funnel Builder: Users can create sales funnels from scratch or utilize pre-designed templates. They have control over every step of the customer journey, from acquisition to conversion. The software offers an intuitive drag-and-drop interface for easy customization, and users can copy individual funnel steps or the entire funnel for faster iteration.

A/B-Split-Test: The software allows users to test two versions of a webpage or app to determine which performs better. This feature is said to help optimize conversion rates and increase revenue. Users can gain real-time analysis of performance indicators such as click-through rate and conversion rate.

Upsells & Order Bumps: According to the vendor, users can increase the average order value by offering post-purchase upsells. They can provide additional products or features as order bumps before checkout. The software offers strategies to boost overall revenue, and users can easily add and customize upsells and order bumps within the funnel builder.

Funnel Analytics: Users can gain comprehensive analysis of every step in the funnel, from visitor numbers to sales figures. The software aims to provide valuable insights into funnel performance, enabling users to make informed decisions by identifying what works and what needs improvement. Targeted optimizations can be implemented to improve conversion rates.

E-Mail Marketing: The software seamlessly integrates email marketing campaigns into sales funnels. According to the vendor, this tool is effective for customer retention and increasing conversion rates. Users can send personalized and timely emails to enhance conversion probability. Integration with EASY2's CRM is available for better contact management.

Conversion Goals: Users can define specific actions they expect visitors to take on their website. This feature is critical for tracking and optimizing funnel performance, according to the vendor.

CRM (Customer Relationship Management): The software allows users to manage all leads and contacts in one place. They can view detailed contact history for each individual, filter and segment contacts based on specific criteria, and assign tags to contacts for better organization and targeting.

Book Appointments: Users can allow customers to book appointments directly on their website. The software helps manage services and employee schedules, with integration available with Google Calendar for seamless appointment management.

Online Course Platform: Users can create and sell online courses with protected content. The software enables grouping members into different access levels and assigning permissions. According to the vendor, users can personalize the learning experience for each member and choose from a variety of pre-designed online course templates.