Economapas

Economapas, developed by Economapas Sistemas e Tecnologia Ltda, is a powerful geomarketing tool designed to provide geolocated socio-economic information for business decision-making. According to the vendor, this tool is suitable for businesses of all sizes and caters to various professions and industries, including franchises, retailers, construction companies, real estate agencies, consulting firms, advertising agencies, the financial sector, entrepreneurs, and market researchers.

Key Features

Expansion Strategy: According to the vendor, Economapas provides objective analysis of areas with potential for revenue, allowing businesses to strategically plan for expansion or opening new locations.

Marketing Strategy: The vendor claims that Economapas offers detailed information on population, income, social class, age group, consumption, and businesses in each region. This enables businesses to develop targeted marketing campaigns, potentially increasing the probability of return on investment.

Sales Strategy: By utilizing geolocation data, Economapas helps businesses define territories and visualize information on competition, foot traffic, consumer profile, target audience, and consumption potential. According to the vendor, it also provides a database of over 22 million active companies in the country (CNPJs) to generate B2B leads and focus sales efforts more effectively.

All-in-one Tool: Economapas serves as a centralized platform that consolidates data on clients, sales points, market research, marketing campaigns, competition, and other relevant information for commercial analysis. The vendor claims that it supports decision-making with detailed and comprehensive information.

Geomarketing Power: According to the vendor, Economapas is an online, comprehensive, and intuitive tool accessible to businesses of any size. It enables the use of geomarketing and big data to support business growth and decision-making.

Competitive Analysis: Economapas allows businesses to analyze and understand their competition by providing insights into market share, customer preferences, and competitor strategies. According to the vendor, this information helps in developing effective business strategies and staying ahead in the market.

Consumer Behavior Analysis: The vendor states that Economapas provides valuable insights into consumer behavior, including shopping patterns, preferences, and trends. This information can be used to tailor marketing strategies and improve customer engagement.

Market Potential Identification: According to the vendor, Economapas helps businesses identify areas with high market potential by analyzing factors such as population density, income levels, and consumer demand. This information enables businesses to target their resources and efforts effectively.

Data Visualization: Economapas offers advanced data visualization capabilities, allowing businesses to easily interpret and understand complex socio-economic data. According to the vendor, the intuitive visualizations help in identifying patterns, trends, and opportunities for business growth.