Overview
What is Email Marketing Platform?
Kenscio's Email Marketing Platform is a solution designed to scale, automate, and personalize email communication for businesses. This platform caters to small to large-sized companies and is used by marketing professionals, digital marketers, e-commerce businesses, and industries such as retail and...
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Product Details
- About
- Tech Details
What is Email Marketing Platform?
Kenscio's Email Marketing Platform is a solution designed to scale, automate, and personalize email communication for businesses. This platform caters to small to large-sized companies and is used by marketing professionals, digital marketers, e-commerce businesses, and industries such as retail and hospitality.
Key Features
Automated Lifecycle Communication: According to the vendor, the platform seamlessly integrates with websites to streamline the entire lifecycle communication process, including registration, product purchase, special offers, loyalty programs, and newsletters.
Automated Targeting: The vendor claims that by integrating with multiple tracking systems, the platform enables behavior-based targeting, allowing personalized campaigns based on customer preferences, purchase history, and browsing behavior.
360 Degree Automation: According to the vendor, the platform facilitates campaign calendar creation and automates data synchronization with CRMs, campaign deployment, and dynamic messaging, aiming to provide a seamless and efficient marketing workflow.
Custom Service: The vendor states that businesses can develop custom applications and manage projects to optimize data management, analysis, and reporting according to their specific needs.
Contact profile data: The vendor claims that the platform provides access to comprehensive contact profile data, enabling effective personalization and targeting of email campaigns.
Relational table support: According to the vendor, the platform offers relational table support to organize and manage complex data structures, allowing advanced segmentation and precise targeting.
Drag-and-drop segment editor: The vendor states that businesses can easily create and modify segments using a user-friendly drag-and-drop editor, enabling precise audience targeting.
Real-time segment count: According to the vendor, the platform provides real-time updates on segment counts, allowing businesses to monitor and track the size and growth of their targeted segments.
1:1 single contact journeys: The vendor claims that businesses can design personalized, one-to-one customer journeys based on individual contact behavior and preferences, aiming to provide a tailored and engaging experience.
Campaign dashboards: According to the vendor, businesses can monitor and analyze campaign performance and metrics through intuitive dashboards, gaining valuable insights for optimization and decision-making.
Email Marketing Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Web-Based |