eMM Pegasus Media Monitoring

eMM Pegasus Media Monitoring is a comprehensive media monitoring solution offered by eMedia Monitor GmbH. According to the vendor, this software is designed to provide real-time monitoring and analysis of radio, TV, and web TV broadcasts worldwide. It is targeted at small, medium, and large companies in various industries. The product is said to be utilized by marketing and advertising professionals, public relations professionals, media monitoring and analysis specialists, corporate communication teams, and crisis management teams.

Key Features

Worldwide Broadcast Monitoring: According to the vendor, the software allows users to track and analyze media content from over 3400 channels across 75+ countries, providing comprehensive worldwide broadcast monitoring of radio, TV, and web TV channels.

Personalized Real-time Alerts: The vendor claims that users can set up alerts based on specific keywords or phrases to receive notifications whenever relevant content is detected. This feature is said to ensure that users stay informed about media coverage in real-time.

High-Quality Video Clips: The product offers access to high-quality video clips of media coverage. According to the vendor, users can easily edit and share specific segments of interest, utilizing them for reports, presentations, or sharing with stakeholders.

Campaign Tracking: The vendor states that users can monitor mentions of top managers, brands, competitors, laws, and regulations related to their company's activities on TV, radio, and web TV. This feature allows for real-time assessment of campaign impact and effectiveness.

Crisis Management: According to the vendor, the software provides tools for crisis management. Users can have the necessary data and tools in-house to work independently and respond effectively to crises. Real-time alerts can be received via email, Instant Messaging, or RSS feed, ensuring immediate notification of critical situations.

Teamwork: The product supports teamwork and collaboration by allowing multiple users to access and work on media monitoring data simultaneously. According to the vendor, this facilitates efficient collaboration on clips, reports, and analyses.

Waterfall: The software offers a waterfall feature that allows users to visualize and analyze media coverage in a chronological order. According to the vendor, this feature enables users to identify trends and patterns by seeing the progression of media mentions over time, providing a comprehensive view of media coverage.

Duplicate Detection: The vendor claims that the software includes duplicate detection capabilities. It automatically identifies and removes duplicate media content, enhancing the accuracy and reliability of data analysis.

Query Visualization: According to the vendor, the software offers query visualization capabilities. Users can visualize their search queries in a graphical format, optimizing search parameters for more accurate and relevant results.