Emplate

Emplate is a loyalty app and CMS platform designed specifically for shopping centers. According to the vendor, it aims to help shopping center managers, marketing managers, retail industry professionals, customer experience managers, and mall operators enhance customer loyalty and improve marketing efforts. Emplate is said to cater to shopping centers of all sizes and offers a range of features and resources to engage customers, drive loyalty, and optimize campaign effectiveness.

Loyalty App: According to the vendor, the loyalty app allows shopping centers to acquire thousands of members through user acquisition campaigns. It uses gamification to incentivize users to download the app and gather contact and demographic data for segmentation and personalization. The app can be filled with rewards, games, personalized content, offers, events, and coupons. Users can be rewarded for various actions such as visiting, purchasing, or completing quizzes. The app also offers push notifications, games, and rewards to stay top of mind with users. According to the vendor, loyalty program users can be retargeted across other channels such as social or email.

CMS: The CMS feature enables shopping centers to implement and launch a loyalty app with the help of a dedicated project consultant. The vendor claims to provide thorough product training and expert knowledge and support throughout the implementation process. The loyalty program can be scaled by including a wider variety of rewards, games, and content. Analytics and data dashboards are available to measure and optimize campaign effectiveness, according to the vendor.

Platform: The loyalty solution is built solely for shopping centers, aiming to minimize risks and maximize the benefits of launching a loyalty app. The vendor claims an easy implementation process with dedicated support. The platform offers data and analytics capabilities to track user behavior and campaign effectiveness. It also allows shopping centers to improve marketing efforts by reaching out to users through push notifications and other channels, according to the vendor.