Enalito

Enalito is an AI-driven marketing automation platform designed to enhance sales and improve customer experience for ecommerce stores. It caters to businesses of all sizes, including small and medium-sized enterprises as well as large corporations. Enalito is utilized by ecommerce managers, marketing managers, digital marketers, retailers, and online store owners across various industries to optimize their marketing efforts and achieve better outcomes.

Key Features

AI-Based Customer & Product Segmentation: Enalito employs AI algorithms to segment customers and products based on various factors. These segments are dynamic and evolve with changing customer behavior over time. Users can utilize visual segmentation to filter customers and products based on more than 75 important aspects. The segments are color-coded to represent different levels of customer engagement.

Personalized Customer Campaigning: Enalito's AI engine identifies the most potential buyers for each product. Users can create personalized campaigns based on customer segments and targeted product campaigns. The platform enables the implementation of automated user journeys based on customer actions. Campaigns can be triggered by specific events such as welcome series, browse abandonment, cart abandonment, and order follow-up.

Intelligent User Journey Automations: Enalito's AI insights trigger automated actions in response to real-time events. Users can create user journeys based on customer actions and behaviors. Triggers can be set up based on specific customer actions or product-related events. Users can implement growth strategies and capitalize on additional revenue opportunities in real-time.

Personalized Store for Every Customer: Enalito's AI engine analyzes shopper behavior and predicts their preferences. The platform creates personalized stores for each customer, offering relevant product recommendations. This personalized store aims to increase conversion rates and provide a unique shopping experience. It dynamically updates based on customer interactions and preferences.

Subscriber Pop-ups for Building Customer Persona: Enalito offers customizable subscriber pop-ups and forms to expand the customer base and capture contact information. These pop-ups and forms can be tailored to match the website's style and design. Various pop-up templates are available for special offers, discounts, and giveaways. Users have the flexibility to personalize the appearance of pop-up forms and customize form fields and labels.

GDPR Compliance: Enalito ensures compliance with GDPR regulations by implementing data storage and security measures to protect customer data. The platform acts as a data processor and processes personal data on behalf of the data controller. The company has appointed a Data Privacy Officer (DPO) to oversee privacy compliance.

Anti Spam Policy: Enalito strictly prohibits the use of its platform for spamming or malicious phishing attacks. Sending emails outside of the customer base and opt-in subscriber list is considered spamming and is strictly prohibited. Violation of this policy may result in the suspension of service. Enalito has robust mechanisms in place to identify and prevent abuse.