enthusem

Enthusem is a direct mail automation platform offered by Prospect Smarter, Inc. According to the vendor, Enthusem is designed to enhance digital marketing strategies by delivering hyper-personalized, trackable content. It is suitable for companies of all sizes, from small businesses to large enterprises, and caters to various professions and industries, including real estate agents and brokers, insurance agents, marketing professionals, financial services, and technology companies.

Hyper-Personalization: Enthusem claims to enable hyper-personalized direct mail by including unique images for each recipient, aiming to make a lasting impression and maximize marketing efforts. The level of personalization is said to help cut through the clutter and capture the attention of valuable contacts.

Trigger-Based Mail Delivery: Enthusem allows the delivery of trigger-based mail, which is claimed to ensure that contacts receive mail at the most opportune time in their customer journey. Integration with marketing and CRM platforms is said to enable the definition of actions that signal the best times to connect with contacts, aiming to deliver well-timed content and allow teams to focus on revenue-generating activities.

Direct Mail Automation: Enthusem is said to automate the direct mail process, providing insights on recipient responses and enabling timely follow-ups. According to the vendor, the system notifies users when a recipient responds to their marketing, allowing them to take immediate action and capitalize on the recipient's engagement.

Integration with Marketing Automation & CRM Platforms: Enthusem claims to seamlessly integrate with popular marketing automation and CRM platforms, aiming to streamline and scale hyper-personalized direct mail efforts. This integration is said to allow for a unified view of customer data and ensure that direct mail aligns with digital marketing strategies.