Decode by Entropik

Decode – an Integrated Consumer Research Platform with Insights AI

• Decode offers an Integrated platform to run a wide range of research like Quant, Qual, Diaries, Media & Shopper research.
• Decode's Global Panel of 80 million+ Respondents across 120 countries gives access to a desired audience at the click of a button, making research processes Agile.
• Decode Repository is a single source of truth for All things consumer research, bringing true consumer intelligence in-house. It unifies all scattered data to create a unified platform and ensures research efficiency.
• Decode helps Assimilate past and present data to get unified consumer insights through Decode. The user can summarize research takeaways and action items across any existing Quant, Qual, and 3rd party data.
• Decode's Co-Pilot brings the ability to search through the repository and mine insights from past research data, which was sitting in silos unutilized.
• Decode's Insights AI Platform embeds the power of technologies like Facial Coding, Eye Tracking, Voice AI, and Generative AI to mine unbiased, rich, and actionable insights driving accurate decision-making.
  

Decode Capabilities

Decode Copilot & Repo

1. Unified Research Platform

• Central repository for all studies, data, and assets
• Connected insights across touchpoints
• Structured data for simplified analysis

2. AI-Assisted Insights Extraction

• Decode's Copilot AI identifies patterns on data
• Surfaces hidden insights from varied data sets
• Continual analysis of new and past content

3. Ongoing Knowledge Enhancement

• Uncovers relationships across data assets
• Help identify emerging trends over time
• Enables continual knowledge-building

Decode Quantitative

1. Conduct Research

• Precise quantitative research for diverse needs
• Valuable insights from proven question types

2. Build High-Quality Survey

• Customizable builder with advanced logic
• Expert pre-tested templates covering a multitude of use cases

3. Analyze and Share Results

• Self-service analytics to visualize data at scale
• Custom reporting and insights builder with presentation-ready templates

Decode Qualitative

1. Gain Multilingual Deeper Insights

• 1:1 and focus group insights on 52+ languages
• Translation in 100+ languages
• Emotion & Behavior AI analysis

2. Streamline Research

• Pre-built templates and discussion guides
• Global reach across devices and operating systems

3. AI-Powered Analysis

• Real-time insights with Summaries, Reels, Tagging
• Generative AI for highlights, topics, and summaries

Decode In-Context

1. Optimize Ad Performance

• Test across platforms, formats, and devices
• Benchmark in real contexts

2. High-Impact Creatives Insights

• Identifies attention-grabbing ads
• Tracks brand impact and influence

3. AI-Enhanced Analysis

• Attention and engagement metrics
• Real-time emotional response analysis

Decode Media Insights

1. Optimal Creative Selection

• Benchmark performance to identify winners
• Pre-test creatives to optimize spend

2. Informed Media Planning

• Pinpoint receptive target audiences
• Benchmark against past campaigns

3. AI-Enhanced Insights

• Attention and engagement metrics
• Real-time emotion response analysis

Decode Audiences

• Powered by audiences with a reach of over 80+ million consumers across 120+ countries.

Decode Diary

1. Authentic Consumer Insights

• Unlock hard-to-obtain insights through Decode Diary

2. Blended Research At Scale

• Combine quant, qual, and open research in a diary studies

3. Omnichannel Perspectives

• Capture insights across devices, formats, and languages

4. Continuous Agile Research

• Optimize studies based on live insights, whether it is video/audio/image or text

Decode Shopper Insights

1. Optimal Package Design

• Identify winning designs by comparing performance
• Optimize planograms for shelf visibility

2. Boost In-Store Impact

• Validate display, POS, and pricing digitally
• Model efficient layouts pre-implementation

3. Omnichannel Consumer Journey

• Map path-to-purchase across websites
• Analyze engagement on retail site