epoq

epoq, developed by AB Tasty, aims to revolutionize brand and product experiences by providing end-to-end solutions across all digital channels. This software solution caters to a wide range of businesses, making it suitable for companies of various sizes. According to the vendor, digital marketing managers, product managers, UX/UI designers, e-commerce managers, and web analysts from different industries rely on epoq to optimize their digital strategies and enhance customer engagement.

Key Features

According to the vendor, epoq offers the following key features:

Feature Management: Manage features with feature flagging and progressive rollouts on apps, software, and devices. This allows for a growth strategy that aims to maximize value for customer segments while minimizing risk. The vendor also claims that this feature facilitates experimentation with new ideas, enabling better innovation.

Experimentation: epoq allows businesses to conduct A/B, split, and multivariate tests on all devices to determine which messages and features drive the most engagement. According to the vendor, AI-powered traffic allocation automatically directs visitors to the winning variants. This feature aims to help businesses perfect ideas and optimize user experiences through experimentation.

Relevance with Personalization: The vendor states that epoq utilizes AI-powered psychographic and engagement-based segmentation to deliver customized messages, features, and functionality to specific target audiences on any device. The low-code to no-code widgets are said to enable unmatched key performance indicators (KPIs) such as time-to-value and return on investment (ROI). This feature allows businesses to personalize user experiences based on specific target audience characteristics.

Client-Side Experimentation: Businesses can conduct experiments on the client-side to test and optimize user experiences. According to the vendor, this feature aims to improve conversions, click-through rates, average order value, and revenue. It is also said to enhance engagement, acceptance, product loyalty, and sales through client-side experimentation.

Personalization: epoq enables businesses to implement personalized experiences based on AI-powered segmentation. The vendor claims that this feature allows businesses to deliver customized messages, features, and functionalities to specific target audiences, aiming to improve engagement, conversions, and revenue by tailoring experiences to individual users.

Audience Activation: According to the vendor, epoq allows businesses to activate target audience segments to deliver personalized experiences. By utilizing AI-powered segmentation, businesses can identify and target specific user groups. This feature aims to improve user engagement and conversions by delivering relevant experiences to specific audiences.

Full-Stack Experimentation & Feature Management: epoq enables businesses to conduct experiments and manage features across the full stack. According to the vendor, this feature allows businesses to test and optimize user experiences on both the client-side and server-side. They can also manage features with feature flagging and progressive rollouts on all platforms.