Evolok

Evolok is an engagement and monetization platform for digital media. According to the vendor, it aims to streamline registration, personalize content, and manage subscriptions. It is targeted at online publishers, content brands, media companies, news organizations, and publishing companies in the digital media industry.

Key Features

Identity Management: Evolok simplifies the registration and sign-in processes, allowing users to create rich profiles through incremental data capture. The vendor claims that it offers social sign-on capabilities, enabling seamless registration and access to content across multiple brands and devices using single sign-on technology.

Content Access: Evolok supports various content gating models, from freemium to hard wall, providing publishers with control over access to their content. It allows for the deployment of mixed-wall strategies and prompts ad-blocker users to subscribe or disable ad-blocking. The vendor states that comprehensive reporting and analytics tools are available to measure the impact of content gating strategies.

Segmentation: Evolok captures information about every visitor and builds rich user segments. It claims to identify topics that resonate with specific user segments, enabling personalized content, advertising, and conversion offers. According to the vendor, publishers can align advertising and subscription packages to specific segments for targeted marketing.

Ecommerce & Subscription Management: Evolok allows publishers to create and manage multiple subscription and single purchase products. It offers the ability to accept payments via credit card or integration with popular payment gateways. Additionally, it seamlessly integrates with other back-office systems, providing a cohesive and efficient management solution, as claimed by the vendor.

Integrations: Evolok integrates with popular marketing, sales, and payment solutions software, facilitating seamless data flow and collaboration. According to the vendor, it accepts payments via GoCardless and Stripe, and can leverage marketing automation software like HubSpot and Salesforce Pardot.