Name: Express Analytics Oyster Customer Data Platform (CDP)
Author: Express Analytics

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Beta Testing

Continuous Integration

Development

Attendance Tracking

Career Center

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Office Suites

Streaming Analytics

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

SaaS Spend Management

Finance and Accounting

360 Degree Feedback Software

Applicant Tracking

Corporate Learning Management

Freelance Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change and Configuration Management

Cloud Storage

Container Management

Digital Experience Monitoring (DEM)

Disaster Recovery

Enterprise Flash Array Storage

Fraud Detection

IT Service Providers

Integration Platform as a Service (iPaaS)

IoT Security

Message Oriented Middleware

Modular Storage Area Network (SAN)

Network Performance Monitoring

Open-Source Database

Phishing Detection and Response

Runtime Application Self-Protection

SSL Certificate

Virtualization Management

Web Portal

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Identity Resolution

Marketing Automation

Mobile Marketing

Retail Media Advertising

Social Media Management

Survey & Forms Building

Technology Review

Video

Video Editing

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales Content Management

Sales Forecasting

Sales

Cloud Security Posture Management

Security

Clinical Trial Management

Geographic Information

OSS/BSS (Operations Support/Business Support)

Online Voting

Retail Management

Vertical-Specific

Tealium Customer Data Hub

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Contract Terms and Pricing Model

Tag Management

Tag library

Tag variable mapping

Ease of writing custom tags

Rules-driven tag execution

Tag performance monitoring

Page load times

Mobile app tagging

Library of JavaScript extensions

Tealium

Treasure Data

In-Person Training

SAP Customer Data Solutions

Audience Segmentation & Targeting

Customer Data Management

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Account Scoring

Customer Data Governance

Data Connectors

Data Enhancement

Data Ingestion

Data Storage

Data Visibility

Event Data

Twilio Segment

Twilio

Leadspace

mParticle

Zaius (discontinued)

Discontinued Products

BlueConic

Lytics

large

small

medium

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Email & Online Marketing

Lead Management

Campaign Management

Social Media Marketing

Reporting & Analytics

Platform & Infrastructure

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Triggered drip sequences

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Oracle

Top Rated 2023

Klaviyo

Third-party software integrations

Express Analytics Oyster Customer Data Platform (CDP)

Customer Data

Express Analytics

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

This may include scoring for leads, customer accounts, buying intent, and personas.

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data consolidation and warehousing capabilities.

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

The software allows users to manipulate data and map it to known variables in the tag without custom development.

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

The tag management software has helped improve page load speeds.

Operating Systems	Unspecified
Mobile Application	No

Express Analytics Oyster Customer Data Platform (CDP)

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Express Analytics Oyster Customer Data Platform (CDP)

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Product Details

What is Express Analytics Oyster Customer Data Platform (CDP)?

Express Analytics Oyster Customer Data Platform (CDP) Technical Details

Comparisons

Compare with

Tealium Customer Data Hub

Treasure Data

SAP Customer Data Solutions

Twilio Segment

Leadspace

mParticle

Zaius (discontinued)

BlueConic

Lytics

Reviews