Eyrene

Eyrene is a digital merchandising platform developed by Eyrene Inc. According to the vendor, this solution leverages AI-powered mobile image recognition technology to enhance on-shelf presence in retail stores. Eyrene caters to both large brands and small local challengers seeking a competitive advantage in improving in-store execution. Sales representatives, merchandisers, retail managers, brand managers, category managers, and retail operations managers in the consumer packaged goods (CPG), food and beverage, and household and personal care industries can potentially benefit from Eyrene's features and capabilities.

Key Features

Mobile Image Recognition: According to the vendor, Eyrene's patented technology enables real-time and accurate recognition of products, price tags, promos, equipment, and POS materials without the need for manual intervention or an internet connection. It is supported on both Android and iOS platforms, with a specific focus on budget devices, potentially saving time and reducing errors during shelf audits and price audits.

KPI Engine: The vendor claims that Eyrene's KPI engine utilizes image recognition results to calculate quantitative key performance indicators (KPIs). It supports industry-standard KPIs such as share of shelf (SOS), on-shelf availability (OSA), out-of-shelf (OOS), brand blocks, and planogram compliance. Additionally, it offers customization options through Professional Services, potentially providing field forces with actionable insights and detailed data for headquarters.

Web Portal: Eyrene's web portal is said to offer comprehensive data visibility and control over field staff activities. It provides easy access to features such as storing, routing, tasks, questions, visits, photos, products, import and export rules, and settings. The web portal potentially enables efficient management of field staff activities and data.

BI Dashboards: According to the vendor, Eyrene offers BI dashboards for web users, utilizing Microsoft PowerBI Embedded technology. These dashboards provide basic data aggregation and visualization capabilities, potentially enabling users to gain insights. Additionally, Eyrene's Professional Services team can implement custom dashboards tailored to specific business requirements.

Integrations and API: Eyrene supports integrations and APIs, including raw data access, according to the vendor. It facilitates server-server, mobile-server, and mobile-mobile integration scenarios, supporting various integration methods such as REST, SQL, ESB, and file exchange. Eyrene's integrations and APIs potentially offer possibilities for creating integrated solutions.

Superviser Mobile App: Eyrene's mobile app includes a Superviser Mode that allows supervisors to receive real-time updates on their subordinates' visits, view photos and results, and create and control ad-hoc tasks, according to the vendor. This feature potentially enhances collaboration and enables effective supervision of field staff activities.

Professional Services: Eyrene's Professional Services team provides customization options tailored to clients' specific needs, according to the vendor. Leveraging their experience and domain knowledge, the team aims to ensure transparent budgeting, timely delivery, and high-quality solutions that align with unique business requirements.

Technical Support: Eyrene offers technical support to assist users, according to the vendor. The support includes SLA, good English communication, convenient working hours, and various support channels. Eyrene's dedicated technical support team aims to ensure a smooth user experience and prompt resolution of any issues.