FanCONNECT

The FanCONNECT Birthday Club is an all-in-one restaurant growth system that, according to the vendor, targets patrons celebrating a birthday near a restaurant, captures customer information, and implements follow-up marketing strategies to potentially increase revenue and customer loyalty. This solution is said to be suitable for restaurants of various sizes, from small local establishments to large chains. The FanCONNECT Birthday Club is designed to cater to the needs of restaurant owners and operators, food and beverage managers, marketing managers in the restaurant industry, hospitality professionals, and event planners in the restaurant industry.

Key Features

Birthday Parties: According to the vendor, the FanCONNECT Birthday Club invites hundreds of patrons celebrating a birthday to the restaurant, with a focus on increasing the number of birthday parties held at the establishment. The system employs targeted marketing strategies to attract customers who are celebrating a birthday near the restaurant.

New & Repeat Diners: The Birthday Club, as claimed by the vendor, aims to help restaurants acquire new customers with birthdays while also encouraging repeat business from existing customers through automated special occasion marketing. The system is designed to promote higher-priced menu items and desserts, potentially increasing the average check.

Builds Good Will: The vendor suggests that by hosting more birthday parties, the Birthday Club enhances word-of-mouth marketing and establishes the restaurant as a preferred destination for birthday celebrations. This can contribute to the restaurant gaining a reputation as a desirable choice and potentially outperforming competitors.

All-in-One Service: According to the vendor, FanCONNECT takes care of all the logistics of birthday marketing, including copywriting, design, printing, and mailing. The platform is said to deploy scheduled online and offline marketing touches to engage with customers, providing an easy and hassle-free solution for starting and managing birthday marketing.

Trusted by Hundreds of Restaurants: The vendor claims that testimonials from satisfied restaurant owners highlight the success of the Birthday Club. Backyard Boys and Julian's Little Italy are cited as examples of restaurants that have experienced increased birthday celebrations and customer engagement through FanCONNECT's service.

Massive Database of Consumers: FanCONNECT is said to have a large database of consumers and their birthday months. The Birthday Club targets local patrons near the restaurant and invites them to celebrate their birthdays, with the aim of increasing the number of birthday patrons and parties at the restaurant.

Social Media Marketing: According to the vendor, FanCONNECT creates Facebook birthday audiences to target potential customers. Birthday cards are sent to patrons near the restaurant through social media and mail. The platform also enables retargeting from the birthday landing page and audience matching.

Custom Birthday Club Landing Page: FanCONNECT creates a fully customized landing page for the Birthday Club, incorporating the restaurant's branding and ensuring compatibility across all devices. Customers are said to be able to easily sign up or claim offers from their birthday card, Facebook promotion, or other restaurant promotions.

Existing Diner Sign-Ups: The vendor states that the system captures information from existing diners for future birthdays and campaigns. Multiple methods, including guest Wi-Fi hotspot, customer kiosk, text to join, and QR code, are available for diner sign-ups.

Neighborhood Birthday Marketing: According to the vendor, the Birthday Club targets local diners who are celebrating a birthday near the restaurant. Facebook birthday posts and ads are used to promote the restaurant, driving traffic to the Birthday Club landing page and capturing customer information.