FIELDForce

FIELDForce is a mobile application and web-based platform designed to optimize the FMCG supply chain, according to the vendor. It caters to businesses of all sizes and is used by various professionals and industries, including sales representatives, field force managers, trade marketers, supply chain managers, distributors, retailers, and the Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) industries.

Key Features

Route to Market Distribution: According to the vendor, the platform efficiently manages the distribution process from manufacturer to distributor to merchant or retailer. It enables effective inventory tracking and ensures timely replenishment. Additionally, it offers route optimization for efficient and cost-effective deliveries, while providing performance metrics for distribution analysis.

Sales & Operations Management: The platform aims to streamline sales operations and enhance productivity, as claimed by the vendor. It allows tracking of sales activities, including customer visits, orders, and sales targets. Real-time sales reports and analytics are generated to support data-driven decision-making. Furthermore, the platform automates sales processes and workflows to reduce manual tasks and improve efficiency.

Customer Engagement: According to the vendor, FIELDForce facilitates personalized customer interactions. It captures and manages customer data and preferences to enable targeted marketing campaigns. Real-time product information and promotions can be shared with customers, and the platform provides efficient customer feedback and complaint management capabilities.

Retail Execution: The platform aims to ensure consistent execution of retail strategies and initiatives, as stated by the vendor. It monitors in-store activities such as merchandising and promotional displays. Real-time data on shelf availability, pricing, and competitor activities can be captured and analyzed. The platform offers actionable insights to improve retail execution and drive sales performance.

Field Force Automation: According to the vendor, FIELDForce empowers field sales representatives with mobile tools for efficient operations. It enables seamless order creation and delivery of accurate invoices in-trade. Real-time access to product information, pricing, and promotions is provided to enhance sales effectiveness. Field data can be captured, analyzed, and utilized for performance evaluation and continuous improvement.

Integrated Payment: The platform integrates mobile payment platforms within the supply chain, as claimed by the vendor. It ensures secure and reliable monetary transactions between manufacturers, distributors, and merchants. By streamlining payment processes, it reduces cash handling and offers improved financial visibility through tracking and reconciliation of payment transactions.

Loyalty & Rewards: According to the vendor, FIELDForce helps drive customer loyalty through behavior-based rewards programs. It enables the identification of key performance indicators and mapping of behaviors that require attention. Businesses can implement loyalty programs to incentivize desired customer actions and track their effectiveness within the value chain.

Promotion & Activation: The platform digitizes in-trade promotions and activations, according to the vendor. It provides interactive consumer engagements via mobile devices, optimizing consumer experiences. The platform enables tracking of winners, efficient usage of promotional resources, and generation of comprehensive reports to evaluate the success of promotional campaigns and activations.