FirstLook

FirstLook by MAX Digital is a digital inventory management tool that aims to assist automotive dealerships in efficiently managing their pre-owned vehicle inventory. According to the vendor, FirstLook is suitable for dealerships of all sizes, from single-store operations to large automotive groups. It provides a range of features that cater to the needs of automotive dealerships, pre-owned managers, automotive sales professionals, and automotive groups.

Key Features

Acquire And Stock: According to the vendor, FirstLook's proprietary algorithms analyze market velocity and sales history to identify vehicles with the highest potential for dealerships to add to their inventory. Dealers can stock vehicles through internal transfers, make-a-deal opportunities, and quick links to auctions.

Instantly Appraise: The vendor claims that FirstLook allows dealers to accurately appraise vehicles by reflecting the most current fair-market value, using a comprehensive market dataset. Appraisals take into account various factors such as market demand, year, make, model, trim, mileage, and condition.

Validate Your Numbers: According to the vendor, FirstLook provides real-time vehicle valuation and ten pricing proof points, including third-party resources like KBB, NADA, and Edmunds, to help dealers validate their pricing and appraisals. This feature aims to ensure accurate pricing and avoid unnecessary discounting.

Deep Market Data Joined With Your Sales History: The vendor states that FirstLook enables dealers to stock, price, and appraise vehicles based on local market demand. Highly customizable attributes allow dealers to target specific years, makes, and models that are likely to sell in their location.

Drive Full-Group Performance: According to the vendor, FirstLook's performance intelligence is trusted by some of the largest automotive groups in the industry. It aims to drive results within and across locations, maximize efficiency and profitability, manage and transfer inventory at the group level, and establish a common workflow for inventory management.

Driving Gross + Volume: The vendor claims that by matching market demand, dealers can stock the right vehicles and price them to move profitably. Market data accuracy ensures strong initial planning, while simple workflows and clear aging alerts aim to secure timely adjustments. Ten pricing proof points, including KBB, NADA, and Edmunds, support price value.

Performance Dashboards and Alerts: According to the vendor, FirstLook provides performance dashboards and alerts across various measures, including staff performance, closing rates, aging reports, and benchmarking. This feature aims to allow dealers to monitor and optimize their inventory decisions.

Easy Photo Upload: The vendor states that FirstLook simplifies the process of getting cars showroom-ready by allowing dealers to select photos from their mobile devices during the vehicle intake process. This feature aims to save time and streamline the inventory management workflow.

Virtual Lot Walk: According to the vendor, FirstLook's digital workflow and alerts help dealers stay on top of inventory decisions for each vehicle on their lot. With a daily cadence and discipline, dealers can efficiently manage their inventory and make informed decisions.

Retail Market Intelligence: The vendor claims that dealers, whether managing a group or single store, have full access to powerful insights from key performance metrics. FirstLook aims to alert dealers to opportunities for improving gross, turnover, and overall dealership performance.