FLYDE

FLYDE is an AI-driven platform developed by FLYDE Innovation Initiatives S.L. to assist consumer brands and retailers in leveraging their customer data. According to the vendor, FLYDE simplifies the process of collecting, storing, and analyzing data, providing actionable insights to enhance marketing performance, drive sales, and improve the customer experience. The platform is suitable for brands and retailers of all sizes, catering to marketing professionals, e-commerce managers, customer experience managers, retailers, and consumer brands across various industries.

Key Features

Accessible Big Data: FLYDE offers a Core feature that allows users to easily store, manage, and transform their customer data in one centralized location. It supports data ingestion from various sources and formats, eliminating the need for manual data exchange and ensuring data integrity.

Visual Reports and Dashboards: FLYDE's Analytics feature enables users to create visually appealing reports and dashboards from their data. It simplifies the process of accessing and analyzing data without relying on complex Business Intelligence tools.

360 Customer Profiles: FLYDE's Customer360 feature provides users with a detailed understanding of each individual client. It offers a visual dashboard that presents customer profiles, including personal information, behaviors, engagement, and sales metrics.

Market Analysis: FLYDE's Market feature allows users to segment and synchronize intelligent user audiences based on data from various sources. It enables businesses to create personalized marketing campaigns and experiences for different customer segments.

Trend Analysis: FLYDE's Trends feature helps users understand the key trends and performance indicators of their business. It allows users to select relevant metrics and track current and future trends, as well as correlations between metrics.

Data Security: FLYDE prioritizes data security and compliance with data protection regulations. The platform provides users with control over data and application access, allowing permissions to be granted to specific users or groups.