ForMotiv

ForMotiv is a platform offered by ForMotiv that aims to provide insurance carriers with insights into the truthfulness and intent of digital applicants. According to the vendor, ForMotiv leverages Behavioral Data Science to capture and analyze various behavioral cues during the process of filling out digital forms. These cues are then translated into intuitive intent scores, offering insurance carriers valuable insights into applicants' purchase intent and riskiness.

Key Features

According to the vendor, ForMotiv offers the following key features:

Behavioral Data Science: ForMotiv captures a wide range of behavioral cues, including micro-expressions, while users complete digital forms. The vendor claims that these cues are analyzed using Behavioral Data Science to provide insurance carriers with insights into applicants' purchase intent and riskiness.

Real-time Intent Scoring: ForMotiv employs real-time machine learning models to analyze tens of thousands of behavioral data points captured during the application process. The vendor states that this allows carriers to instantly predict user intent, identify high-risk users, and detect potential cases of fraud or non-disclosure.

Granular Behavioral Features: ForMotiv captures over 5,000 behavioral data points in each application, offering carriers detailed insights into user behavior. These features include hesitation, error rate collections, cognitive loads, and more, enabling carriers to optimize the user experience.

Simple Integration: ForMotiv provides easy Javascript integration that can be implemented through the Tag Manager. According to the vendor, this simplifies the integration process for carriers, allowing them to quickly capture and analyze behavioral data.

Secure and Compliant: ForMotiv ensures the safety and security of user data by capturing zero personally identifiable information (PII). The vendor claims that ForMotiv is compliant with GDPR and CCPA regulations, providing insurance carriers with peace of mind.