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Factual Foursquare's mobile device data has provided users with effective ways to measure the impact of their digital media campaigns on …
Overview
What is Foursquare Places?
Foursquare is a technology platform that powers business solutions and consumer products through a deep understanding of location. The technology has been validated and licensed by companies including Apple, Samsung, Tencent, Microsoft, Snapchat, and more to help them tap into…
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What is Foursquare Places?
Foursquare is a technology platform that powers business solutions and consumer products through a deep understanding of location. The technology has been validated and licensed by companies including Apple, Samsung, Tencent, Microsoft, Snapchat, and more to help them tap into the power of location…
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Product Details
- About
- Tech Details
What is Foursquare Places?
Foursquare is a technology platform that powers business solutions and consumer products through a deep understanding of location. The technology has been validated and licensed by companies including Apple, Samsung, Tencent, Microsoft, Snapchat, and more to help them tap into the power of location and invent the future.
Foursquare Places Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Factual Foursquare's mobile device data has provided users with effective ways to measure the impact of their digital media campaigns on real-life product usage. By utilizing mobile location lookback and real-time precise audiences, customers have been able to run programmatic advertisements targeted at specific user device locations, either in real-time or in the past. This has allowed users to better engage their customers with geofencing and geoframing data solutions, thanks to the highly accurate audience segment and footstep attribution provided by Factual Foursquare. The versatility and scalability of the product have also enabled users to target audiences based on the foot traffic of competitors, effectively enhancing audience segmentation. With these capabilities, users have found that Factual Foursquare significantly reduces the time and effort required to solve various business issues, providing efficient solutions that would typically take hours to figure out.
Efficient Foot Traffic Attribution: Reviewers have found that Factual Foursquare provides an easy and efficient solution for measuring foot traffic attribution. Several users have stated that the platform allows them to measure foot traffic with ease, indicating a positive experience in accurately tracking customer visits.
Detailed Audience Building: Many reviewers have been impressed with the detailed ability to build high-quality mobile location lookback and real-time precise audiences effortlessly on Factual Foursquare. Users have mentioned the platform's capability of creating highly specific audiences, suggesting a valuable feature for targeting specific demographics effectively.
Convenient Integration and Setup Process: Users appreciate the convenience offered by Factual Foursquare in terms of integrating their ad platforms' accounts and setting up the system. Multiple reviewers have described the setup process as tremendous, indicating a high level of satisfaction with how easily they were able to import their audience into their advertising account. This suggests that integrating Factual Foursquare into existing workflows is seamless and user-friendly.
Search-Friendliness: Some users have found that the Foursquare Places platform is not very search-friendly when it comes to addresses, with multiple reviewers mentioning this issue. If the address is not perfect, the location may not show up, especially if it includes a unit number or highway. This can make it difficult for users to find the desired location.
Navigation Complexity: Reviewers have expressed that navigating the Foursquare Places platform can be daunting and may take some time to figure out. Multiple users have found it clunky and wished there was an option to draw polygons for better navigation.
Initial Customer Support Experience: It has been mentioned by at least one user that it took them a few tries to get in touch with the right people for support, indicating that their initial customer support experience was not smooth.