Frontastic

Frontastic is a headless frontend management platform designed to create and manage customer experiences across various digital channels. According to the vendor, it is targeted at small to large enterprises and caters to a wide range of professions and industries, including e-commerce retailers, digital agencies, B2C and B2B businesses, as well as the fashion and apparel and consumer goods industries.

Key Features

Headless Commerce: Frontastic enables businesses to decouple their frontend and backend systems, providing flexibility and scalability. According to the vendor, it offers APIs and tools to seamlessly integrate with various backend systems, allowing businesses to deliver consistent and personalized customer experiences across multiple channels and devices.

Content Management: Frontastic's user-friendly content management system (CMS) allows businesses to easily create and manage content for their digital experiences. The CMS provides a visual editor and drag-and-drop functionality, and according to the vendor, it supports content localization and multi-language capabilities, enabling businesses to deliver localized content to their global audience.

Experience Orchestration: According to the vendor, Frontastic empowers businesses to orchestrate and manage the entire customer experience across different touchpoints and channels. It offers a unified interface to design and customize customer journeys, ensuring consistent branding and messaging. Businesses can create personalized experiences based on user segments, behavior, and preferences.

Frontend Development Tools: Frontastic provides a comprehensive set of frontend development tools and frameworks, including React, Redux, and GraphQL. According to the vendor, it offers a development environment with hot reloading and code splitting, a built-in component library, and a design system to accelerate frontend development and ensure consistency.

Performance Optimization: Frontastic optimizes the performance of digital experiences using modern frontend technologies and best practices. According to the vendor, it automatically optimizes images, lazy loads content, and minifies code to improve page load times. Additionally, Frontastic leverages a global Content Delivery Network (CDN) to deliver content quickly to users worldwide.

Mobile Commerce: According to the vendor, Frontastic supports mobile commerce by providing responsive design capabilities and mobile-specific features. Businesses can create mobile-first experiences and optimize their digital storefronts for mobile devices. Moreover, Frontastic offers native mobile app development capabilities for iOS and Android.

Analytics and A/B Testing: Frontastic integrates with popular analytics tools like Google Analytics to track and analyze user behavior and engagement. According to the vendor, it also provides A/B testing functionality to experiment with different variations of content and design, helping businesses optimize conversions and gain insights into customer preferences.

Search and Navigation: Frontastic offers powerful search and navigation capabilities to enhance the user experience and improve discoverability. According to the vendor, it supports faceted search, autocomplete, and filtering options to help users find products and content quickly. Advanced navigation features like mega menus and breadcrumbs further enhance site navigation.

Third-Party Integrations: Frontastic seamlessly integrates with a wide range of third-party tools and services, including payment gateways, marketing automation platforms, and customer support systems. According to the vendor, it allows businesses to connect their existing tools and systems, streamlining operations and providing a seamless customer experience.