Rightpoint by Genpact

Rightpoint by Genpact is a digital experience solution that aims to transform the way people, technology, and businesses interact. This platform is designed for businesses of all sizes and is utilized by professionals such as business analysts, experience designers, content designers, visual designers, strategists, and technologists. It caters to various industries, including retail, healthcare, financial services, mobility, and technology, entertainment & communications, providing industry-specific solutions to enhance customer and employee experiences.

Key Features

Total Experience: According to the vendor, Rightpoint by Genpact aims to deliver total experiences that drive growth and competitive advantage through human insight, technical excellence, and customer-centric strategies.

Customer Experience: Rightpoint offers a comprehensive range of solutions under Customer Experience, covering various interaction points between customers and brands. Services include CX strategy, digital experience, sales and service experience, digital marketing, customer lifecycle management, customer research, analytics and insights, and content and creative services.

Employee Experience: Rightpoint helps organizations improve the experience of work by placing employees at the center. The vendor states that it aims to realize the value of people and technology investments. Services include employee experience strategy, digital workplace, employee engagement, and HR technology.

Product Experience: According to the vendor, Rightpoint believes in delivering sustainable innovation that aligns with core business strategy. Services encompass the entire product lifecycle, from concept to launch and iterating on existing products. The focus is on creating exceptional product experiences that drive business outcomes.

Industries: Rightpoint has deep knowledge and experience in various industries such as CPG & retail, healthcare, financial services, mobility, and technology, entertainment & communications. The vendor offers industry-specific solutions with an experience lens across all channels, helping clients differentiate themselves from the competition.

Insights: Rightpoint's interdisciplinary Research and Analytics teams utilize their understanding of human needs, business drivers, and market trends to envision empathetic experiences. According to the vendor, these insights inform strategy development and drive measurable growth and business transformation.

Strategy: Rightpoint's strategy team provides frameworks to chart the course for measurable growth and business transformation. They collaborate with organizations at different stages of digital maturity to develop strategies that align with their unique needs and goals. The focus is on creating a competitive advantage and driving business outcomes.

Design: The design team at Rightpoint creates experiences that are functionally beautiful, client sustainable, and customer empathetic. They bring together experience designers, content designers, and visual designers to simplify complex concepts and deliver visually stunning designs that provide a seamless user experience.

Content: Rightpoint's content designers are experts in digital communication, helping clients effectively engage with their target audiences. According to the vendor, they leverage the art and science of conveying the right message at the right time and place to drive meaningful connections. The focus is on creating compelling content that aligns with brand messaging and business objectives.

Engineering: Rightpoint's engineering team crafts and delivers technical solutions that align with clients' needs and expectations. They support a variety of delivery models, from Agile to retainer-based projects. According to the vendor, they provide custom approaches based on clients' unique business needs and preferences.