gethighlights

Highlights, developed by CO134, is an intelligent monitoring tool designed for inbound marketing programs. This platform caters to small to medium-sized businesses, providing them with insights and performance metrics. According to the vendor, Highlights offers a centralized source of truth for marketing performance, allowing users to understand how their marketing efforts are performing.

Key Features

Clear Picture: According to the vendor, Highlights provides insights on traffic, content, conversions, and email marketing in one platform, serving as a centralized source of truth for marketing performance.

Identify Opportunities: The vendor claims that Highlights identifies inefficiencies and opportunities for growth in traffic and conversions. It prioritizes recommendations based on real data and trends, enabling users to make data-driven decisions to improve their marketing campaigns.

Track Your Impact: According to the vendor, Highlights measures the impact of marketing activities on the business. It generates reports on how campaigns and optimizations affect traffic and conversions, helping users understand the real business impact of their efforts.

Get Started in Seconds: The vendor states that Highlights offers a risk-free trial with no credit card required, providing a quick and easy setup process. Users can see the product in action within minutes.

Securely Connect Your Marketing Tools: According to the vendor, Highlights integrates with various marketing tools, allowing users to create custom benchmarks. By comparing current performance with historical data, it helps identify over- and under-performing campaigns, providing insights into the performance of emails, landing pages, and blog posts.

Monitors 24/7: The vendor claims that Highlights constantly monitors data for significant patterns and trends. It utilizes the I.C.E. score to prioritize improvements based on volume and impact, providing recommendations that improve over time.

Suggests Improvements: According to the vendor, Highlights offers plain and simple explanations for improvements backed by real data. It guides users on making changes to landing pages and email marketing, while continuously monitoring the performance of those changes to ensure continuous improvement.

Clarity: The vendor states that Highlights provides a clear picture of marketing performance, helping users understand how content, emails, and landing pages are performing. It serves as a central source of truth for marketing insights.

Deep Insights: According to the vendor, Highlights provides deep insights refreshed daily without the need for multiple tools and reports. It saves time by offering comprehensive analytics in one platform, helping users understand the performance of their marketing efforts more efficiently.