GfK Geomarketing, with RegioGraph

RegioGraph, developed by GfK, is a geomarketing software designed to visualize and analyze company data on interactive maps. According to the vendor, this tool is suitable for sales and marketing professionals, expansion planning teams, controlling departments, retailers, and logistics companies of various sizes.

Key Features

Sales Territory Planning: According to the vendor, users can import and display sales territories and employee assignments on digital maps. They can analyze data on maps, charts, and tables simultaneously and utilize professional tools for balancing territories based on workload and potential. The vendor also states that users can manage substitutes and develop sales hierarchies and planning scenarios. The results can be presented as reports or online interactive maps with the RegioGraph TeamConnect add-on.

Location Evaluation: The vendor claims that RegioGraph allows users to analyze potential and competitor influences for detailed location evaluations. They can visualize location data on digital maps and evaluate locations based on market potential and other criteria. Users can generate reports and presentations to communicate the results effectively.

Market Analysis: According to the vendor, RegioGraph enables users to visualize and analyze customer distribution on maps. They can evaluate sales structure and market potential, utilizing GfK purchasing power data for deeper insights. The vendor also claims that users can discover untapped market potential and support multi-channel campaigns with market data insights.

Online Result Sharing: The vendor states that users can share results online with colleagues using the RegioGraph TeamConnect add-on. This feature allows for collaboration and streamlined communication for decision-making. Results can be presented as interactive maps for easy understanding.

Data Import and Calculation: According to the vendor, RegioGraph allows users to import and link data from various sources. They can calculate and analyze data for meaningful insights, utilizing GfK geodata for accurate spatial analyses. The vendor also claims that the software includes efficient features for data import and calculation, saving users time.

Map Visualization: RegioGraph enables users to display data on digital maps for visual analysis. They can customize map views and layers, utilizing different map types and styles. The vendor states that users can highlight regions of interest with color-coded maps, enhancing data interpretation with clear visualizations.