GoodsTag

GoodsTag Smart Products Platform is a solution designed to transform physical products and packaging into communication channels. According to the vendor, this platform enables manufacturers and retailers to deliver context-specific digital services and dynamic content on their products, creating unique experiences for customers. GoodsTag Smart Products Platform is intended for small, medium, and large companies across various industries, including consumer goods brands, retailers, manufacturing companies, logistics and supply chain companies, and packaging companies.

Key Features

Serialize: According to the vendor, this feature allows for the serialization of physical products at batch or item level using QR, Data Matrix, NFC, or RFID. It enables unique identification and tracking of individual products or batches, with seamless integration with existing systems through serialization standards like GS1.

Connect: The vendor claims that this feature enables the connection of physical products with their Digital Twin and Digital Passport, enhancing visibility and control. It allows for real-time tracking and monitoring of products throughout their lifecycle.

Synchronize: The vendor states that this feature facilitates the feed and synchronization of data with third-party solutions and devices. It ensures seamless data flow by integrating with existing systems and platforms, enabling efficient collaboration across different touchpoints and stakeholders.

Deliver: According to the vendor, this feature enables the delivery of context-specific content and product services for both B2B and B2C scenarios. It provides personalized and relevant content to customers based on their needs and preferences, supporting targeted marketing campaigns and customized product experiences.

Analyze: According to the vendor, this feature allows for the discovery and sharing of data-driven insights and analytics. It provides valuable insights into product performance, customer behavior, and market trends, supporting informed decision-making and optimization.

Enhance Visibility: The vendor claims that this feature increases the visibility of products and packaging through digitalization. It enables improved traceability, authentication, and transparency throughout the supply chain, enhancing customer trust and brand reputation.

Improve Efficiency: According to the vendor, this feature streamlines operations and improves efficiency through automated data collection and real-time updates. It reduces manual errors, optimizes inventory management, and enables proactive maintenance and replenishment.

Enable Circular Economy: The vendor states that this feature facilitates the implementation of circular economy systems using unique IDs, including GS1 Digital Link. It empowers manufacturers and retailers to track and trace products, promote sustainability, and enable recycling and reusing initiatives.

Enhance Customer Engagement: According to the vendor, this feature enables the delivery of interactive product experiences and personalized content to engage customers. It allows for the delivery of product-related information, promotions, and loyalty programs directly to customers' smartphones, enhancing their overall brand experience.

Improve Supply Chain Visibility: The vendor claims that this feature provides end-to-end visibility into the supply chain through real-time tracking and monitoring. It enables proactive risk management, optimized inventory levels, and improved collaboration among supply chain partners.