Greendeck

Greendeck is a competitive intelligence platform offered by the vendor, Greendeck. According to the vendor, the platform is designed to help brands and retailers gain insights into their competitors' pricing, promotions, assortments, and consumer trends. It is targeted at businesses of all sizes, from small retailers to large e-commerce companies. The platform is utilized by pricing managers, merchandisers, marketers, and retailers across various industries to drive revenue growth and gain a competitive edge in the market.

Key Features

Promotions Intelligence: According to the vendor, the platform allows users to track competitor's promotions across all channels, monitor trends in website promotions and email campaigns, capture snapshots of landing page promotions, and receive real-time alerts for email campaigns and landing page promotions.

Assortments Intelligence: The vendor claims that the platform enables users to conduct daily comp shopping to analyze competitor product information, stay up-to-date with real-time data on market trends and sales, analyze historical trends to learn from competitor's moves, and leverage visual AI to understand finer product attributes.

Trends: The vendor states that the platform provides real-time intelligence on products trending in search, social media, and competitor stores. Users can monitor competitor sales to identify trending products, access rich historical trends of search keywords on Google, and identify emerging trends on social media platforms.

Buyers: According to the vendor, the platform offers an assortment breakdown to understand competitor's product offerings. Users can conduct comp shopping to save time and effort, stay updated with social trends to meet customer demands, and keep track of new products in the market.

Merchandisers: The vendor claims that the platform helps users identify hot-selling products in the market. Users can analyze competitor's assortment breakdown to make informed buying decisions, monitor stock levels, promotions, and sold-outs to benchmark performance, and track design elements like color, print, material, and fit.

Marketers: According to the vendor, the platform allows users to analyze shopper search trends to understand customer preferences. Users can track competitor's newsletters and landing page promotions, leverage landing page promotions to appeal to shoppers, and stay updated with social trends for effective marketing campaigns.

Pricing Managers: The vendor states that the platform enables users to track competitor's prices, products, and average discounts. Users can benchmark pricing against the market's real pricing, optimize discount strategy across products, and set price benchmarks for new products.