GU Trade

GU Trade is a tech solution provided by GU Trade that aims to offer real-time visibility into point of sale activities, ensuring execution excellence and alignment with commercial strategies. According to the vendor, GU Trade is suitable for manufacturers and retailers of all sizes, catering to a wide range of professionals and industries including consumer goods manufacturers, retailers, trade marketing professionals, sales executives, and business analysts.

Key Features

Data Collector: According to the vendor, GU Trade's Data Collector application enables users to collect valuable data from each point of sale using a mobile app. The collected data is monitored in real-time on the web platform, and key stakeholders can receive necessary information via email for decision-making.

Image Recognition: GU Trade's Image Recognition feature utilizes artificial intelligence to accurately identify products on shelves through image capture. Users can capture and send photos, and the algorithm automatically generates reports for key stakeholders. According to the vendor, this feature reduces manual work, optimizes team timing, increases data accuracy, and provides online information about point of sale executions.

Data Analytics: GU Trade's Data Analytics feature involves a team of senior analysts who generate customized Business Intelligence reports based on collected data. Reports are tailored to the specific needs of the business, helping identify gaps and provide actionable insights. According to the vendor, external data integration is possible, allowing the inclusion of sell-out, orders, logistic data, and more.

Sell Out Data Management: GU Trade's Sell Out Data Management feature efficiently manages large volumes of data through big data and business intelligence. The solution provides relevant information to understand product, brand, and category dynamics in the market. According to the vendor, sell out data analysis maximizes ROI by comparing sell out vs. routes compliance, adjusting time dedicated per point of sale, and evaluating sell out vs. product assortment by cluster.

Digital Trade Analysis: GU Trade's Digital Trade Analysis feature leverages actionable data and AI-powered methodologies to gain insights into how products are presented in digital commerce. The feature collects information from digital environments, such as digital stores and e-commerce platforms, to provide relevant KPIs for enhancing customer shopping experiences. According to the vendor, key aspects analyzed include assortment, availability, pricing, rating & reviews, product description and content, and share of search.