Hexagon Match

Hexagon Match is a data-driven solution that, according to the vendor, enables businesses to segment their audiences and deliver personalized experiences through addressable TV advertising. This product is said to be suitable for businesses of all sizes, ranging from small startups to large enterprises. Marketing professionals, advertising agencies, media companies, and industries such as retail and financial services are among the target users of Hexagon Match.

Key Features

Addressable TV: According to the vendor, Hexagon Match enables businesses to deliver personalized and targeted advertising on television by utilizing data insights to segment audiences and deliver relevant messages. This is claimed to maximize advertising investment by reaching specific audiences while offering the same experience as traditional television with the advantages of digital advertising.

Segmentation through data: The vendor states that Hexagon Match allows businesses to segment their audiences based on data insights, enabling them to target specific demographics, interests, and behaviors. This is said to enhance the precision and effectiveness of advertising campaigns and help deliver personalized experiences to the target audience.

Digital metrics and measurement: Hexagon Match, according to the vendor, provides digital metrics to measure the performance of advertising campaigns. It is claimed to offer insights into viewability, completion rates, and other key metrics, allowing businesses to optimize their campaigns based on performance data. This is said to enable data-driven decision-making for advertising strategies.

Two-way communication: The vendor claims that Hexagon Match enables viewers to interact with advertisements through mobile applications, providing a seamless user experience by allowing viewers to click on ads. This is said to facilitate engagement and interaction with the advertised content, enhancing the effectiveness of advertising campaigns by enabling direct response.

Multi-platform reach: Hexagon Match, as claimed by the vendor, allows businesses to reach audiences across different platforms, supporting various devices including set-top boxes, web, and mobile apps. This is said to maximize the reach and impact of advertising campaigns and provide flexibility in targeting audiences across multiple channels.

Measurement and optimization: According to the vendor, Hexagon Match offers measurement capabilities to track the performance of campaigns, providing insights into the effectiveness of advertising efforts. This is claimed to allow businesses to optimize their campaigns based on data-driven insights, helping maximize the return on investment by improving campaign performance.