HIPB2B

HIPB2B is a lead generation and demand generation solution designed for B2B companies. According to the vendor, it offers a range of services including classic lead generation, campaigns for early demand, omnichannel demand gen, and social ads. This platform caters to marketing professionals, sales professionals, business development professionals, as well as technology companies and professional services firms. HIPB2B aims to provide the tools and strategies to effectively generate and nurture leads in the B2B landscape.

Key Features

Classic Lead Gen: According to the vendor, this feature allows B2B companies to position themselves as trusted advisors by providing early-stage interaction with leads. The vendor claims that creating the buying vision is crucial as decision-makers are more likely to award business to the company that first creates the buying vision. Classic Lead Gen offers targeting options based on job title, function, level, location, company size, revenue, and custom questions.

Campaigns for Early Demand: The vendor states that this feature removes form barriers and allows users to directly access assets. It claims to provide full business card data for all engaged users, helping to fill the CRM with relevant contacts at a reduced cost per record. Campaigns for Early Demand aim to expand the marketing funnel and jump-start nurture processes. According to the vendor, it also enables account-based marketing (ABM) by building reach in targeted accounts.

Omnichannel: According to the vendor, this feature focuses on delivering a consistent prospect experience across multiple digital channels. It claims to capture data on all campaign touchpoints, providing a comprehensive view of prospect engagement. The vendor suggests that Omnichannel campaigns can increase engagement rates compared to single-channel campaigns. It is said to enable marketers to tap into the power of omnichannel for demand generation campaigns and helps unify data streams for monetization.

Social Ads: The vendor claims that this feature provides insights into potential buyers before they engage with sales reps. It is said to use social ads to capture early interest from accounts on the ABM list. According to the vendor, Social Ads can help plan next moves in demand generation and nurture. It is also designed to connect social ads with other demand gen campaigns for increased outcomes and enables engagement with prospects in multiple channels.

Display: According to the vendor, this feature provides insights on B2B buyers' needs before they engage with sales reps. It claims to offer display campaigns to capture data on the 70% of buyers who fully define their needs before engagement. The vendor states that Display provides in-depth intelligence on ad performance and helps understand the needs and behaviors of potential buyers. It can be combined with other demand gen campaigns for enhanced results.