Hopscotch

Hopscotch is a product onboarding and user engagement tool provided by the vendor, Hopscotch. According to the vendor, Hopscotch is designed to assist SaaS companies in converting trial users into paying customers, reducing churn, and educating users about their product. It allows companies of all sizes, from early-stage startups to larger enterprises, to create interactive product tours and in-app messages that guide users through their app and drive feature adoption. Hopscotch is commonly used by professionals in SaaS companies, software development, product management, customer success, and marketing.

Key Features

Segmentation: Hopscotch enables users to segment in-app messaging based on individual user activity. Users can target specific elements in their app or segment tours by custom properties. This feature provides personalized messaging and ensures users receive relevant information based on their actions and preferences.

Interactive product tours: Hopscotch allows the creation of interactive product tours that guide users through the app. Users can incorporate interactive elements such as buttons, links, and form fields to engage users and help them understand the product's features and functionalities. This feature offers an immersive and interactive onboarding experience.

Customization: Hopscotch offers customization options to align with the brand's look and feel. Users can utilize their preferred fonts, save themes, and fine-tune the appearance with custom CSS. This feature ensures that the product tours and in-app messages maintain consistent branding and provide a cohesive user experience.

In-app messages: Hopscotch enables the sending of in-app messages to welcome new users, announce new features, or share important information. Users can directly communicate with their users within the app, keeping them informed and engaged. This feature improves user communication and ensures that users stay updated with the latest developments.

Campaigns: Hopscotch allows the creation of scheduled in-app messaging campaigns to announce features and events. Users can plan and schedule a series of in-app messages to guide users through specific campaigns or product updates. This feature effectively communicates important information and drives user engagement.

Browser SDK: Hopscotch provides a comprehensive browser SDK that allows users to interact with Hopscotch programmatically. This feature offers users the flexibility to integrate Hopscotch with their existing systems and customize the tool to meet their specific needs. The SDK provides additional capabilities for advanced users who require more control and customization options.