Hyperise

Hyperise is a hyper-personalization toolkit designed to assist B2B sales and marketing teams in personalizing their outreach and marketing campaigns. According to the vendor, Hyperise caters to various professions and industries, including salespeople, SaaS companies, marketing professionals, education institutions, and service-based businesses.

Key Features

Image Personalization: According to the vendor, users can add dynamic layers to images, such as logos, website screenshots, maps, QR codes, profile images, and personalized text options like first/last name, business name, and job title. They can edit existing images or create new personalized images in the online editor.

Video Personalization: The vendor claims that users can enhance videos with personalized layers, text to voice, and interaction. They can upload existing videos or record directly in the platform using their webcam. The feature includes dynamic text layers, personalized voice using over 200 voices and 40+ languages, and interactive buttons.

Website Personalization: Users can personalize website text, images, videos, and CTAs without coding, as per the vendor. They can create unlimited personalization segments based on UTM parameters and firmographic data. The feature works with all website builders and CMS platforms using the Chrome Extension to add personalization in the browser.

Channels: The vendor states that Hyperise supports personalization across various channels, including email, LinkedIn, video, website, chatbots, and direct mail. Users can add personalized images to email outreach campaigns and LinkedIn messages. They can also personalize website content to deliver a unique experience to each visitor. Integration with chatbot platforms like ManyChat, ChatFuel, and Landbot allows for personalized Facebook Messenger, website chat, Slack, WhatsApp, Telegram, and Twilio.

Integrations: According to the vendor, Hyperise seamlessly integrates with thousands of marketing and website tools, including WordPress, SquareSpace, Wix, Magento, Shopify, HubSpot, Zapier, Intercom, Mailchimp, Marketo, and Salesforce. The platform offers data enrichment integrations with CRM systems to pull prospect data and automatically apply enriched personalization data. Users can also connect Hyperise with email and LinkedIn automation platforms to automate personalized outreach campaigns.

Data Enrichment: The vendor claims that Hyperise provides data enrichment services to identify anonymous website visitors and enrich their profiles with firmographic data. This feature aims to enhance personalization efforts and gain insights into visitor demographics.

Email Personalization: According to the vendor, users can increase engagement and conversion rates by adding personalized images to email outreach campaigns. They can stand out in crowded inboxes and capture the attention of prospects with personalized visuals.

LinkedIn Personalization: The vendor suggests that users can enhance LinkedIn messages with personalized images to increase click-through rates and engagement. This feature aims to grab the attention of prospects and create a lasting impression with personalized visuals.

Video Sales Landing Pages: Users can create video sales landing pages with custom domains, as per the vendor. They can embed personalized videos on existing website pages to provide an immersive and personalized experience to prospects.

Dynamic Text Layers: The vendor states that users can add dynamic text layers to images and videos, allowing for personalized messaging and tailored content. They can customize text options such as first/last name, business name, job title, and more to create a personalized touch in their visual content.