Immersion

Immersion is a platform offered by Immersion Neuroscience Inc. that aims to assist leading brands in creating content that resonates with their customers by understanding consumer preferences and emotional responses. According to the vendor, this solution utilizes smartwatches to measure brain activity, providing valuable insights for professionals in advertising and marketing, market research, content creation, product management, and brand management. Immersion is claimed to be suitable for businesses of all sizes, making it accessible to a wide range of industries.

Key Features

Neuro like a Survey: According to the vendor, Immersion allows the capture of brain data from participants worldwide, enabling remote data collection and providing insights from a diverse and global sample.

BYOB (Brains): Users have the option to work with Immersion's panel of participants or bring their own preferred providers, leveraging existing email lists for recruitment and ensuring a representative sample based on specific research needs, as claimed by the vendor.

Immediate Insight: The vendor states that real-time results can be accessed instantly, eliminating the need for lengthy analysis and report generation. This feature is said to facilitate agile research and rapid iteration.

No PhD's Required: Immersion is claimed to simplify neuroscience by providing a user-friendly platform that can be used by individuals without extensive scientific expertise. According to the vendor, insights are presented in an easy-to-understand format, reducing the barrier to entry for conducting neuroscience research.

Get Known for Content: The vendor claims that Immersion allows for the pre-testing of ads, movie trailers, and other content with over 85% accuracy in predicting potential market success. This feature is said to provide valuable insights into consumer preferences and emotional responses, optimizing content strategy and improving campaign performance.

Get Lively for Experiences: Immersion enables the measurement of audience engagement and emotional response during live events, providing real-time feedback on effectiveness. The vendor claims that event organizers can understand the impact of their events and optimize them to enhance audience engagement.

Get Tuesday for Wellness: According to the vendor, Immersion assists in measuring emotional wellness and stress levels, providing insights into the emotional impact of wellness interventions. The product is claimed to help individuals and professionals make informed decisions about wellness practices and develop personalized programs based on individual needs.