Influential

Influential is an influencer marketing platform developed by The Influential Network, Inc. According to the vendor, it aims to facilitate collaborations between brands and influencers through the use of advanced AI technology and comprehensive data analysis. The platform is targeted at small to large companies in various industries, including marketing professionals, advertising agencies, brand managers, social media managers, and e-commerce companies.

Key Features

Advanced AI Technology: The vendor claims that Influential has an exclusive partnership with IBM Watson, allowing them to leverage advanced AI technology for precise talent-to-brand matching. They state that their AI has undergone nearly a decade of refinements, enabling psychographic analysis, brand matching, and personality insights.

Detailed Data Analysis: According to the vendor, Influential's AI examines over 100 billion data points from social media posts to uncover actionable insights. They claim that their comprehensive dataset powers brand campaigns and generates tangible real-world ROI, helping brands understand audience behavior and preferences.

Vast and Diverse Creator Network: Influential boasts a large and diverse network of over 3.5 million creators, according to the vendor. They state that this network includes talent from various industries and backgrounds, providing brands with a wide range of options for collaborations that align with their target audience and brand values.

Comprehensive Brand Safety Checks: The vendor emphasizes that Influential ensures brand safety by conducting thorough checks on creators before partnering with them. They claim to have robust measures in place to protect brands from associating with inappropriate or harmful content, aiming to maintain the integrity and reputation of the brands they work with.

Robust Results: According to the vendor, Influential's campaigns have resulted in over $2.5 billion in measurable sales for their brand and agency partners. They claim to have a track record of successfully predicting and proving ROI, tracking conversions across online and offline metrics through partnerships with data analytics companies.

Seamless Collaboration: Influential provides a seamless workflow for clients, offering detailed campaign reporting to keep them informed about the progress and performance of their campaigns, according to the vendor. They state that their dedicated campaign team guides every campaign from start to finish, handling all creator relationships.

Human Data-driven Decisions: The vendor highlights that Influential combines machine learning with human expertise to inspire creative content, strategy, and influencer curation. They claim that their team of experts leverages AI technology to make data-driven decisions and provide innovative media solutions, aiming to enhance the effectiveness and impact of their campaigns.

Trusted Team: Influential's team of strategists and managers are experienced professionals with expertise in influencer marketing, according to the vendor. They state that their team has an average NPS (Net Promoter Score) of 87, double the national average, indicating high levels of customer satisfaction. The vendor suggests that clients can trust Influential's team to deliver results and effectively manage their influencer marketing campaigns.

Streamlined Process: According to the vendor, Influential has a streamlined process that aims to simplify influencer marketing for their clients. They claim to handle influencer selection, content creation, and campaign optimization, saving time and resources for brands to focus on other aspects of their business.