Influo

Influo is an influencer marketing management platform provided by Influo NV. It aims to connect influencers, creators, brands, and agencies, offering a centralized system for building and managing influencer relations, executing campaigns, tracking data and results, and accessing specialized services. According to the vendor, Influo caters to companies of all sizes, from small businesses to large enterprises, and is utilized by professionals in various industries such as marketing, advertising, public relations, social media management, digital marketing, and e-commerce.

Key Features

Curated network of influencers and creators: Influo provides a curated network of influencers and creators, enabling brands to connect with them and build a community of brand ambassadors. The platform's database includes validated influencers from diverse industries, sizes, topics, niches, and geographic regions.

One centralized system for influencer relations: Influo offers a centralized system for brands to establish and manage their influencer relations. Brands can connect with creators, engage in conversations, share brand news and updates, execute campaigns, and monitor real-time data and results. The platform facilitates efficient communication and collaboration between brands and influencers.

Tailor-made service based on needs: Influo offers customizable services tailored to the specific needs of brands. Brands have the flexibility to choose between self-service and full-service options, depending on their preferences and requirements. Influo's global network of certified campaign managers ensures that brands receive the necessary expertise and support for their projects.

Secure and verified influencer marketing investments: Influo provides robust features to ensure the security and verification of influencer marketing investments. The platform offers a centralized system for managing influencer marketing assets, provides budget allocation advice, offers a secure payment system, and ensures escrow protection. Influo also provides API-based influencer demographics, anti-fraud influencer validation, and compliance monitoring with advertising regulations.

International campaigns with local services: Influo enables international campaigns by providing access to a specialized global network of service experts. Brands can leverage local expertise and support from campaign managers located in different regions, all within one centralized system.