inGauge

The inGauge Loyalty Management Platform, developed by The Incentive Group, Inc., is a solution designed to assist businesses in creating and managing customized white-label loyalty programs. According to the vendor, this platform is suitable for businesses of various sizes, ranging from small startups to large enterprises. It caters to a wide range of professions and industries, including sales and marketing professionals, channel partners and distributors, contractors and service providers, retailers and e-commerce businesses, as well as B2B and B2C companies.

Key Features

Survey feature with voice of customer and account share: According to the vendor, this feature allows businesses to gather feedback from customers, gaining insights into their preferences and satisfaction levels. It also enables businesses to track customer loyalty and engagement by measuring account share.

Custom curated Rewards Catalog: The inGauge Loyalty Management Platform offers a feature that allows businesses to create a personalized selection of rewards tailored to the preferences and interests of loyalty program participants. Businesses can offer a variety of rewards, including merchandise, gift cards, and travel experiences.

Detailed Account Statement: The platform provides participants with a comprehensive overview of their loyalty program activity, including earned points, redeemed rewards, and other relevant transactions. This feature helps participants track their progress and stay engaged with the program.

Contact Us with Smart Email Reward HQ and 800#: The platform includes a Contact Us feature that provides participants with convenient ways to get in touch with program administrators. According to the vendor, participants can send inquiries or requests via email using the integrated Smart Email Reward HQ. Additionally, businesses can offer a dedicated phone number (800#) for participants to contact customer support.

Quiz with educational narrative & dynamic grading/point award: The Quiz feature allows businesses to create interactive quizzes with educational narratives. According to the vendor, this feature engages participants, tests their knowledge, and provides educational content related to the business or industry. Participants can earn points based on their performance and knowledge through the dynamic grading and point award systems.

Referral feature makes customer base new sales channel: The platform includes a Referral feature that enables businesses to leverage their existing customer base as a new sales channel. According to the vendor, participants can refer friends, family, or colleagues to join the loyalty program, with incentives or rewards offered to both the referrer and the referred participant. This encourages word-of-mouth marketing and expands the customer base.

Segment specific communications and earnings: The inGauge Loyalty Management Platform allows businesses to segment loyalty program participants based on specific criteria, such as demographics, purchase behavior, or engagement level. According to the vendor, this segmentation feature enables businesses to personalize their communications and earnings structure for each segment, offering tailored offers, rewards, and incentives based on individual preferences and needs.

Reports Suite on key metrics: The platform provides businesses with comprehensive reporting capabilities through its Reports Suite feature. According to the vendor, this feature offers insights and analytics on key metrics related to the loyalty program, including participant engagement, redemption rates, program performance, and ROI. These reports help businesses track the effectiveness of their loyalty program and make data-driven decisions to optimize the program.