Intermx

Motionworks® by Intermx is a population intelligence and location data solution that aims to assist businesses in making data-driven decisions. According to the vendor, Motionworks® offers a range of features that provide insights into the movement of the total population within the physical world. The product is designed to cater to businesses of various sizes, from small startups to large enterprises, and is utilized by professionals in industries such as advertising and marketing, government agencies and transportation engineering, retail and real estate development, travel and tourism organizations, and urban planning.

Key Features

OOH Data Solution: According to the vendor, Motionworks® provides near real-time insights into the reach and frequency of out-of-home (OOH) advertising campaigns. The platform offers end-to-end solutions for campaign planning, audience measurement, and brand impact analysis, aiming to provide transparent and accurate data for media buying.

Travel & Tourism Data Solution: Motionworks® claims to offer complete visitor profiling beyond demographics, with insights based on psychographic and behavioral segments. The vendor states that businesses can optimize their marketing efforts by identifying optimal areas to target visitors, tracking success, and utilizing custom audience targeting.

Retail & Real Estate Data Solution: Motionworks® claims to provide comprehensive visitor profiling that goes beyond demographics, focusing on psychographic and behavioral segments. The product aims to help businesses optimize marketing strategies, inform real estate site selection decisions, and enhance targeting with custom audience data.

Urban Planning Data Solution: According to the vendor, Motionworks® offers a comprehensive understanding of population movement, including mode, speed, dwell time, and distance traveled. The product aims to assist urban and transportation planning professionals in identifying the primary motivation behind each trip, predicting future travel patterns, and analyzing traffic patterns.

Population Intelligence: Motionworks® claims to provide comprehensive data coverage for millions of venues across the US and Canada, including event measurement, location attribution, online conversions, and mobile/CTV retargeting. According to the vendor, the platform leverages diverse data sets, historical and real-time data, and offers customizable access options to provide accurate population insights.

Near real-time metrics: According to the vendor, Motionworks® allows businesses to understand the reach and frequency of their OOH advertising campaigns on an hourly and daily basis.

Observed reach and frequency: Motionworks® claims to enable businesses to gauge the actual reach and frequency delivered by individual ads or entire packages of OOH inventory across multiple formats and owners.

Complete visitor profiling: According to the vendor, Motionworks® offers insights beyond counts and demographics, providing robust visitor profiles based on psychographic and behavioral segments.

Comprehensive movement understanding: Motionworks® aims to help businesses measure population movement by mode, speed, dwell time, and distance traveled for places, paths, and roadway segments.

Customizable access: According to the vendor, Motionworks® offers various access options, including dashboards, direct delivery, API feeds, or bulk data transfers via S3 or FTP, tailored to specific use cases.