Internovus Campaign Manager

The Internovus Campaign Manager is a system designed to assist companies with complex online marketing needs. According to the vendor, it enables users to create, manage, and optimize various campaigns while integrating with any publisher network and platform. This solution is aimed at marketing professionals, advertising agencies, online businesses, media buying companies, and lead generation companies.

Key Features

Campaign Manager System (CM): According to the vendor, this feature allows users to create, manage, and optimize campaigns of different types. It is designed to provide flexibility and scalability to accommodate clients' evolving needs.

Lead Management (LM): The vendor states that this feature is suitable for clients working with call centers and sales desks. It can synchronize with the campaign manager, phone dialers, and other supporting systems. The feature aims to optimize lead flow, type, and mix for individual salespersons and can be easily localized to various languages.

Data Management System (DM): The DM feature, developed by Internovus, is a set of analysis tools that aim to optimize the eco-system. According to the vendor, it combines business analysis strategies, tracking technology, real-time monitoring, and data mining to provide insights into media performance, salesperson performance, creative performance, user behavior, and business aspects.

Creative Optimization: According to the vendor, this feature utilizes creative optimization tools and strategies to find the optimal combination of marketing message, copywriting, and design. The goal is to optimize the creative aspect of campaigns and achieve better results.

Smart Media Buying: The vendor claims that this feature focuses on identifying the most effective media sources through optimization tools. It aims to pinpoint the exact media required, from global networks to local publishers worldwide. Internovus leverages its position as one of the largest independent media-buying companies to facilitate efficient and effective media buying.

Full Range of Marketing Channels: According to the vendor, this feature specializes in testing and optimizing media channels in over 38 countries. It covers various marketing channels, including display ads, video, mobile ads, content marketing, social advertising, SEO, and email marketing. Internovus provides end-to-end service, from ad creation to media buying and optimization.

Full Integration with Other Publishing Platforms: The vendor claims that this feature ensures seamless integration with other publishing platforms. It allows for easy management and optimization of campaigns across multiple platforms.

Real-Time Performance Tracking and Analysis: The Campaign Manager provides real-time tracking and analysis of campaign performance, according to the vendor. It monitors key metrics to ensure campaigns meet benchmark standards and enables quick adjustments and optimizations based on real-time data.

Real-Time Alert System: The vendor states that this feature alerts users in real-time about critical issues or anomalies in campaign performance. It enables immediate response and troubleshooting to maintain campaign effectiveness.

Ground-Breaking Automation Tools: According to the vendor, the Campaign Manager includes automation tools to effectively control lead flows. It aims to enable precise management and optimization of lead generation processes.