Iridion

The Iridion Experimentation & Personalization Platform, developed by konversionsKRAFT, is a solution designed for enterprise-level businesses. According to the vendor, Iridion offers cross-platform integration capabilities that allow businesses to run experiments and personalize product experiences across various channels. The platform is targeted towards e-commerce companies, digital marketing agencies, retail companies, SaaS companies, and financial institutions.

Key Features

Cross-platform integration: Iridion claims to offer seamless integration across various platforms including client-side, server-side, single page applications, and mobile apps, enabling businesses to run experiments anywhere and at any time.

Valid results with clean data: According to the vendor, Iridion provides clean data and powerful statistics to ensure businesses obtain valid results from their experiments, helping them make informed decisions.

Developer friendly: The vendor states that Iridion has a developer-friendly interface, making it easy for developers to work with the platform and facilitating smooth experimentation and personalization processes.

Powerful analysis section: Iridion's analysis section is said to offer features such as custom segmentation, funnel reporting, and an unlimited number of metrics, allowing businesses to gain valuable insights from their experiments.

Built-in Experiment monitoring and alerting: Iridion is equipped with built-in experiment monitoring and alerting capabilities, according to the vendor, which enables businesses to keep track of their experiments in real-time and receive notifications when necessary.

Integrated with Web Analytics solution and Data Visualization tools: The vendor claims that Iridion seamlessly integrates with popular web analytics solutions and data visualization tools, allowing businesses to leverage their existing tools and workflows.

Deliver personalized product experiences across channels: According to the vendor, Iridion enables businesses to deliver personalized product experiences across multiple channels by integrating with any data source and offering cross-device, cross-platform user profiling.

Template engine for campaign execution: Iridion provides a template engine that allows businesses to run campaigns without the need for coding, according to the vendor, making it accessible to marketers and non-technical users.

Powerful scripting engine for custom calculations and logic: The vendor claims that Iridion's scripting engine allows businesses to implement custom calculations and logic, providing flexibility and customization options for their experimentation and personalization processes.

Scalable and effective optimization process: Iridion offers features such as built-in site auditing with real-time collaboration, idea collection and management, experiment planning and progress sharing, a management dashboard, and the ability to document and share learnings, according to the vendor, to create a scalable and effective optimization process.