ISIE

ISIE, developed by Gtec, is a marketing solution designed specifically for the IT industry. It caters to businesses of various sizes, from small startups to large enterprises in the IT sector. According to the vendor, ISIE offers a range of services and strategies to help IT businesses build their brand, generate leads, and achieve their marketing and sales goals. ISIE also provides qualitative and quantitative market research and analysis for IT companies, including software publishers, integrators, and IT service providers.

Key Features

Brand Management Platform: According to the vendor, ISIE offers a brand management platform that helps companies define and establish their brand identity. It allows businesses to characterize their attributes, determine their positioning, and build a strong and lasting brand image.

Brand Territory Creation: ISIE assists companies in creating a brand territory that covers the communication aspect and is derived from the brand platform. The platform helps develop the visual and editorial components of a brand, including visual identity, graphic guidelines, and tone of voice, enabling effective communication and visibility with the target audience.

Structured Brand Platform Building: ISIE provides a structured approach to building a brand platform. According to the vendor, it involves conducting qualitative and quantitative research to evaluate the company's perception within its ecosystem and understand its specificities. The platform focuses on key themes such as vision, mission, ambition, values, personality, and positioning to express the brand's identity across different business areas and stakeholders.

Anchoring Brand Platform in Reality: ISIE emphasizes the importance of anchoring the brand platform in the reality of the company or brand. According to the vendor, it recommends conducting field research, such as qualitative and quantitative studies or customer surveys, to gather insights and ensure the platform's orientations are grounded in the company's reality and resonate with the target audience.

IT-Specific Brand Platform Partner: ISIE positions itself as a partner with expertise in the IT industry, tailored to the needs and codes of IT markets. According to the vendor, it conducts qualitative interviews with relevant stakeholders to assess the company's perception within its ecosystem and understand its specificities.

Brand Platform as a Reflection of DNA: ISIE highlights that the brand platform is a reflection of the brand's DNA. According to the vendor, it involves the written formalization of key IT-specific concepts and encompasses elements such as vision, mission, ambition, values, personality, and positioning, guiding the brand's identity across different business areas and stakeholders.

Integration of Brand Platform and Brand Territory: ISIE emphasizes that the brand platform serves as an interesting brief for creating a brand territory. The brand territory covers the communication aspect and is derived from the brand platform. ISIE assists in developing the visual and editorial components, enabling effective communication and visibility with the target audience.

Search Engine Marketing (SEM) for IT Companies: According to the vendor, ISIE offers SEM services specifically designed for software publishers and IT service providers. It combines search engine optimization (SEO) and paid search advertising (SEA) or social media advertising (SMA) to increase visibility, attract qualified traffic, and generate leads for IT companies.

Concrete SEM Strategy Development: ISIE helps IT companies develop a concrete action plan to improve their search engine rankings and increase visibility. According to the vendor, the strategy includes optimizing SEO, keyword research, content creation, internal linking, and website performance improvements. Paid search advertising (SEA) and social media advertising (SMA) are used in conjunction with SEO to ensure comprehensive coverage of strategic keywords and generate more leads.

Optimization of SEO for IT Companies: According to the vendor, ISIE's team is experienced in optimizing SEO for IT companies, focusing on both content and technical aspects of the website. The strategy includes keyword research, article writing, internal linking, and improving website loading speed to boost rankings and please search engine algorithms.