itracEMS

itracEMS is a marketing automation software designed to assist businesses in executing email and marketing automation programs. According to the vendor, it is suitable for agencies, media organizations, educational institutions, professional services firms, and SaaS and IT service providers. The software offers a range of features that cater to the needs of these industries, allowing them to streamline their marketing efforts and achieve better results.

Key Features

Agency Partner Marketing Automation Software: Execute sophisticated email and marketing automation programs with a leading set of agency tools. Benefit from a comprehensive Marketing CRM with automation capabilities and a distributed pricing model that costs a fraction of the cost of competing solutions. No long-term contract requirements and dedicated Agency Support with a dedicated account manager.

Media Publication Email & Marketing Automation CRM Software: Monitor, maintain, and grow your audience while generating additional advertising revenue. Integrate targeted advertising opportunities in news or content updates and manage multiple publications or content channels together or as separate accounts. Track and understand audience behavior for relevant and contextual advertising opportunities. Set up content and interest tags for segmentation groups and seamlessly integrate with subscription management systems.

Colleges, Universities & Higher Education Marketing Automation Software: Effectively manage communications, touchpoints, and engagement from Admissions to Alumni. Track online and offline activity and student behavior in individual profiles and automate key steps in student recruitment, nurturing, and fundraising activities. Integrate with Student Management Systems to consolidate information and receive dedicated direct service and support.

Professional Services: Fill your sales funnel and close deals more effectively. Automate key steps in sales, marketing, and customer service processes and produce more engaging email marketing campaigns, newsletters, and templates. Connect with prospects at a deeper level through CRM system data and stay compliant with laws such as CASL, Can Spam, and PIPEDA. Increase leads and sales by capturing and nurturing leads and improve lead quality through relevant, personalized nurturing campaigns.

SaaS & IT Services Email & Marketing Automation CRM Software: Improve lead quality through personalized nurturing campaigns and help sales teams prioritize leads with lead scoring. Increase top-of-funnel activity through inbound and outbound programs and deliver personalized email marketing messages in real-time. Improve sales and support efficiency with marketing automation and produce more engaging email marketing campaigns, newsletters, and templates. Connect with prospects at a deeper level through CRM system data and stay compliant with laws such as CASL, Can Spam, and PIPEDA.

Email Marketing Software & Campaign Tools: Create professional, personalized email marketing campaigns and design and send responsive emails that view perfectly on all devices. Build and send personalized, responsive emails quickly and easily with a streamlined email creation process using the drag-and-drop email composer. Generate emails built on responsive templates for consistent viewing and personalize emails with customer merge fields for higher engagement. Test different subject lines, offers, and content with A/B testing and segment your audience based on behavior for targeted campaigns. Track email campaign impact with comprehensive reporting.

CRM Software & Solutions for Sales & Marketing Teams: Track prospects or customers and manage marketing, sales, or customer service activities with a 360-degree view of contacts using iProfile Manager. Send personalized emails directly from iProfile with real-time notifications and seamlessly integrate with existing CRM or business systems. Leverage lead scoring to prioritize and track engagement and manage tasks and follow-ups with task management capability. Harmonize offline and online activities for a full lead engagement picture and capture and optimize the sales negotiation process with Deal Tracker. Receive real-time summary reporting for quick assessment of contacts.

Super-Charge Your Social: Leverage social media as a powerful sales tool to engage your audience. Schedule posts in advance and publish across Facebook, Twitter, and LinkedIn. Integrate social sharing and build your followers while staying compliant with brand-approved messages.

Integrations: Sync Salesforce leads in real-time and automate tasks and triggers. Integrate with Office 365 and Outlook for email messaging and CASL compliance. Post directly to Facebook, track engagement, and sync followers. Manage Twitter follows, generate short URLs, and track clicks. Streamline LinkedIn activity by posting directly from itracEMS.

CASL Compliance Management: Manage CASL email marketing database and sales communication compliance. Validate every email sent by a salesperson to check for CASL consent status and automatically notify individuals when emails cannot be delivered due to lack of consent. Provide a comprehensive audit trail of consent capture forms and consent history.