Kaspien

AdManager, developed by Kaspien, Inc., is an Amazon PPC management software designed to optimize advertising campaigns on the e-commerce platform. According to the vendor, this software is aimed at businesses of all sizes, ranging from small retailers to large advertising agencies. E-commerce retailers, online marketers, advertising agencies, Amazon sellers, and retailers from various industries can potentially benefit from the features and functionalities offered by AdManager.

Key Features

Automated Search Term Optimization: AdManager automates the process of identifying and adding search terms as keywords to campaigns, potentially enhancing relevancy and driving sales. Custom rulesets can be set to mine customer search terms from different match types, and AdManager claims to automatically add them as keywords to manual campaigns while negating underperforming terms.

Never Run out of Budget: AdManager allows users to set custom rules that can automatically increase the daily budget for high-performing campaigns when they are running low. The vendor claims that this feature aims to ensure that profitable campaigns continue running, potentially maximizing revenue potential.

Campaign Budget Optimization Table: AdManager provides an Out-of-Budget table that displays when a campaign runs out of budget, the frequency of such occurrences, and offers proprietary recommendations for an ideal budget for each campaign. According to the vendor, this table aims to ensure that optimization efforts are based on complete data and addresses campaigns that consistently run out of budget before 10 am.

Automated Campaign Build Strategy: AdManager offers a "4 Campaign Build" option for campaign creation. By selecting this option, AdManager automatically generates three manual campaigns (one for each match type) and one automatic campaign. According to the vendor, this strategic campaign architecture aims to maximize data insights and improve overall campaign performance.

For New and Experienced Marketers: AdManager is designed to cater to both novice and experienced Amazon marketers. The vendor claims that its user-friendly interface and data visualization make it accessible for marketers who are not yet well-versed in Amazon advertising. Additionally, AdManager provides advanced features and customization options for experienced users.