Koddi Enterprise

Koddi Enterprise is an intelligent media management platform designed for high-performing enterprise brands. According to the vendor, this solution allows marketing managers, digital advertising professionals, chief digital officers, tour operators, and package dealers to analyze campaign performance and gain detailed insights. The product offers flexible reporting and intuitive dashboards to enhance the reporting experience by adding geographic context to broad reports and analyzing property-level data for more detailed insights. Users can customize fields and incorporate proprietary data to tailor their reporting. The vendor claims that the platform also provides automated alerts and notifications to help users stay on top of campaign trends. Event-based reporting is available to keep users informed about important metrics and changes. Users can group properties using custom labels based on specific criteria for better organization and analysis.

The product offers dedicated account management, providing ongoing support in strategy development and campaign management. Users can collaborate with experts in metasearch and multi-channel marketing to optimize their marketing efforts. According to the vendor, the platform allows users to customize bidding rules and implement algorithms to optimize bids based on specific goals, constraints, and data. Users can leverage proprietary signals to make informed bidding decisions and maximize campaign performance. The vendor claims that the platform offers the ability to streamline and optimize multi-channel marketing programs, allowing users to manage and optimize marketing programs across metasearch, paid search, social, and sponsored listings channels. Data and automation can be utilized to streamline campaign execution and improve marketing efficiency. The platform aims to ensure that users are reaching their highest potential customers through performance optimization.

According to the vendor, the product eliminates guesswork in digital campaigns by providing tools and capabilities for precise marketing management across various channels. Users can make data-driven decisions backed by insights and automation. The platform is optimized for scaled demand, allowing users to build and execute campaigns seamlessly through an integrated platform. The vendor claims that users can optimize performance to reach their highest potential customers and scale their marketing efforts efficiently and effectively. The platform offers full campaign control, allowing users to adjust bids at granular levels to reach precise targets. Users can leverage automated algorithms to optimize bids for long-tail keywords, gaining flexibility and control over their campaigns.

The platform provides intelligence to take action through customized alerts, reports, and dashboards. Users can spot trends quickly and take action to react quickly in dynamic markets. The vendor claims that users can leverage data-driven insights to make informed decisions.