LAGO

LAGO is an enterprise multichannel marketing solution that aims to simplify marketing production workflows and optimize multichannel marketing activities. According to the vendor, LAGO is designed to be utilized by marketing and production professionals, graphic designers, retailers, advertising agencies, and manufacturing and industrial supply companies of all sizes.

Key Features

PIM System: According to the vendor, LAGO offers a comprehensive Product Information Management (PIM) system that centralizes and manages complex product data, including SKUs, identifiers, titles, descriptions, images, pricing, quantities, and more. This system is said to ensure data consistency and accuracy, reducing time spent on reconciling differences and filling in missing data.

LAGO + Adobe InDesign: The integration between LAGO and Adobe InDesign is claimed to provide extensive and intuitive functions to support graphic designers in their daily work. The vendor states that this integration offers creative freedom and fully automatic layout capabilities, enabling graphic designers to efficiently cover the entire spectrum of production using LAGO Layout.

PIM Insights from Comosoft: Comosoft's blog is said to offer valuable insights, industry topics, news releases, and events related to PIM systems and marketing production. The blog content is claimed to provide tips on maximizing production efforts, preparing for holiday shopping seasons, boosting engagement through email marketing, and leveraging data and AI in retail marketing. The vendor suggests that this blog helps retailers, manufacturers, and marketing professionals stay informed about the latest trends and best practices in PIM and marketing production.

Integration with External Systems: According to the vendor, LAGO's PIM system can be seamlessly integrated with external systems such as sales, inventory management, distribution, and e-commerce. This integration is said to allow for efficient data exchange and synchronization, streamlining processes and ensuring data accuracy across multiple platforms.

Data Reconciliation and Import: The vendor claims that LAGO's PIM system simplifies the import and reconciliation of data from various sources. It is stated that the system centralizes article and price data, as well as text and links to related images and videos, making it easier to manage and update product information.

Media-Neutral PIM Data: According to the vendor, the PIM data collected in LAGO is media-neutral, enabling marketing and sales campaigns across both print and digital channels. This flexibility is said to allow businesses to reach their target audience through various marketing channels, maximizing their reach and impact.

Efficient Workflow with Adobe InDesign: The integration between LAGO and Adobe InDesign is claimed to ensure a seamless workflow for graphic designers. The vendor states that graphic designers can easily transition between LAGO and Adobe InDesign, leveraging the strengths of both platforms to create visually appealing and impactful marketing materials.

Existing System Integration: According to the vendor, LAGO can be integrated into existing systems, data models, and processes, preserving the value of previous investments. The vendor emphasizes that they work closely with clients to understand their current systems and optimize product information and workflow efficiencies accordingly.

Enhanced Collaboration: LAGO is claimed to facilitate collaboration between marketing and production teams by providing a centralized platform for managing product data and marketing assets. This is said to streamline communication, reduce errors, and improve overall efficiency in the marketing production process.