laila

Laila is a conversational AI platform developed by Mazer s.r.l that offers lead generation and customer care solutions. According to the vendor, Laila utilizes artificial intelligence to enhance sales and improve brand reputation through a rewarding purchasing experience and emotional customer service. The platform is said to be suitable for businesses of all sizes, from small enterprises to large corporations, and is used by various professions and industries including e-commerce companies, customer service departments, marketing teams, sales teams, and the retail industry.

Key Features

Lead Generation: According to the vendor, Laila uses user behavior observation to create personalized commercial proposals that cater to individual needs, generating qualified leads through engaging natural conversations.

Customer Service: The vendor claims that Laila provides 24/7 customer care assistance, offering support for common queries and issues without incurring significant operational costs. The Human Takeover feature allows seamless transition to human operators when necessary.

Performance Monitor: Laila offers a real-time monitoring and measurement dashboard, allowing users to track and analyze the performance of each conversation. This feature is said to help businesses identify anomalies and quickly resolve any communication issues.

Sales Funnel: According to the vendor, Laila guides users through a natural progression from being a user to becoming a prospect, capturing their attention and directing it towards their specific interests. Marketing conversations can be tailored to individual users based on their behavior and preferences.

Brand Reputation: The vendor claims that Laila enhances the reputation of e-commerce businesses by providing personalized and attentive customer service. According to the vendor, every activity is performed with the care and precision of a human operator, resulting in positive user experiences.

E-Commerce Plugin: Laila offers integration with popular e-commerce platforms such as WooCommerce, Magento, and PrestaShop through user-friendly plugins. Users can install Laila on their websites and receive assistance with common inquiries and support during the purchasing process.

Human Takeover: According to the vendor, Laila provides independent online assistance but strategically involves human operators when necessary. The Human Takeover feature enables a two-level customer service system, with Laila handling automated tasks and human operators managing sensitive or complex conversations.

Conversational User Experience (cUX): The vendor states that Laila's natural conversational abilities are the result of extensive research and development in the field of conversational user experience (cUX). According to the vendor, this ensures that users have a positive and human-like experience during their interactions with the platform.