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Layerise

Layerise

Overview

What is Layerise?

Layerise is a customer registration and loyalty platform designed for small to large consumer brands. According to the vendor, it enables brands to convert retail and marketplace customers into new sales opportunities by capturing customer data and providing personalized experiences. This platform is...

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Pricing

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Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Layerise?

Layerise is a customer registration and loyalty platform designed for small to large consumer brands. According to the vendor, it enables brands to convert retail and marketplace customers into new sales opportunities by capturing customer data and providing personalized experiences. This platform is intended for marketing and e-commerce specialists, customer success managers, product managers, retailers, and consumer goods manufacturers who aim to enhance customer engagement and drive sales growth.

Key Features

Customer Registrations: According to the vendor, the platform allows businesses to collect 1st party customer data and enables customers to quickly register their product ownership. It can capture critical customer registration data such as email, serial number, proof of purchase, and store name.

Educate & Engage: The vendor claims that the platform provides digital onboarding, FAQs, user manuals, live support, and product reviews. It offers interactive and informative Highlights to guide and troubleshoot, as well as brand-safe product-specific Assistants for onboarding, assembly guides, and troubleshooting.

Service & Support: The vendor states that the platform offers language-agnostic guides for product features, changes, and maintenance activities. It provides personal assistance and support through Assistants and chat functionality. Additionally, it highlights tips and good-to-know areas to help customers get the most out of the product.

Marketing Campaigns: According to the vendor, the platform allows businesses to build automated marketing campaigns based on customer data. It enables targeting campaigns based on product registration, location, and other customer attributes. The vendor claims that this can help lower unsubscribe rates by sending personalized and relevant messages.

Integrations: The vendor states that the platform can easily integrate with BI, PIM, CRM, and marketing tools. It allows businesses to feed customer data into preferred marketing platforms.

Layerise Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
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Comparisons

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Reviews and Ratings

(1)

Reviews

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Score 1 out of 10
Vetted Review
Verified User
While we initially implemented Layerise to enhance our customer support system, the experience has unfortunately fallen short of our expectations. The platform was intended to host ‘how-to’ guides, FAQs, and interactive walkthroughs; however, in our experience, it has been plagued by technical issues and a user interface that our customers find confusing. The promised self-service efficiency has not materialized for us, leading to an increase in support tickets as customers struggle with navigation
  • User interface
  • Initial execution
  • Scrappy
  • Better customer service
  • Better site reliability
  • Sticking to company vision
In today’s market, consumer brands with physical products are increasingly seeking innovative ways to engage digitally with their customers. A digital engagement platform is essential for providing interactive customer support and fostering brand loyalty. However, if your brand is in a growth phase and aiming to scale its customer service operations, in my opinion, it may be worth reevaluating the effectiveness of Layerise for this purpose. We found that while Layerise promises a suite of tools designed to digitize customer engagement, the platform may not be well-suited for brands at a scaling stage. In our experience, the features that seemed promising for individualized customer support do not always translate well when applied to a larger customer base. The complexities and nuances of scaling demand robust, flexible, and highly responsive tools, which, in our experience, Layerise has not consistently provided.
  • 0 additional agents needed due to Layerise
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