LeasingPath

LeasingPath, developed by Resite, is an online lease application wizard that aims to simplify and streamline the application process for prospective renters. According to the vendor, this tool is designed to cater to the needs of property management companies, market-rate apartments, student housing, senior living facilities, and multifamily housing. It offers a range of features that can assist professionals in the property management industry with attracting and retaining tenants.

Custom Websites: LeasingPath offers custom website design services, allowing clients to collaborate with the vendor's team to create visually appealing websites tailored to their specific vision. These websites can be seamlessly integrated into property management software, providing community managers and leasing agents with easy access to vital information.

Themed Websites: LeasingPath provides themed website templates that are optimized for residents. Clients have the ability to customize these templates to match their branding, incorporating important elements such as floor plans, virtual tours, and clear calls-to-action for interested visitors.

Optimized Websites: According to the vendor, LeasingPath ensures that websites are technically optimized for search engines. This includes implementing effective meta tags, descriptions, and apartment-specific schema markup. The vendor also conducts local distribution to share business information across various local listings, including search engines, review sites, social platforms, GPS, vehicle navigation, and online directories.

CALEBSM (Communication Assistant Leasing Bot): Integrated into websites, CALEBSM is an automated chatbot that can answer visitor questions, schedule appointments, and provide real-time analytics and marketing reports to the leasing team. The vendor claims that this feature enhances customer service and ensures 24/7 availability for web visitors.

Reputation Management: LeasingPath offers reputation management services, allowing clients to monitor and respond to online reviews in order to improve resident experiences. The vendor's team tracks online mentions of the community and provides insights to help address potential issues and build trust.

Web Accessibility: LeasingPath aims to ensure that websites are ADA-compliant, providing an ideal user experience for all visitors. The vendor states that their team follows WCAG 2.0 guidelines to develop accessible websites and offers audits to verify compliance, recognizing the importance of web accessibility for reaching a wider audience.

Digital Advertising: LeasingPath assists clients in establishing their online presence through strategic digital advertising. The vendor's team creates and manages Google Ads and social media ads, targeting the right audience at the right time to convert potential tenants into future residents.

LeasingPathSM: LeasingPath's proprietary online lease application wizard simplifies the application process for prospective renters. It allows potential tenants to fill out applications online and securely pay application fees and deposits, streamlining the leasing journey for both applicants and community managers.

ResidentHubSM: ResidentHubSM is a fully customizable online rent payment portal for residents. It enables residents to set up rent payments, submit maintenance requests, and communicate with community managers, providing a safe and secure platform for managing payments and interactions.