Leavened

Leavened is a marketing measurement platform designed to help businesses gain insights into their media efforts, understand the impact of different marketing tactics, and drive incremental sales. According to the vendor, it is suitable for agencies, brands, and analysts of all sizes, and is used by marketing analysts, brand managers, advertising agencies, digital marketers, and retailers.

Key Features:

Marketing Mix Modeling: According to the vendor, Leavened offers Marketing Mix Modeling (MMM) to identify how each marketing tactic contributes to key performance indicators (KPIs) and optimize marketing spend.

Leavened Iterative Hypothesis Testing Engine (LIHTE): The vendor claims that LIHTE is a high-velocity MMM engine that enables fast, objective, and exhaustive testing of marketing hypotheses.

Comprehensive Analysis: The vendor states that Leavened provides comprehensive analysis across all marketing channels, helping businesses understand the contribution of each tactic to total leads and overall revenue.

Iterative Hypothesis Testing: According to the vendor, Leavened's iterative hypothesis testing feature allows users to instantly test millions of theories, leveraging cloud computing and AI-enabled configurations.

Dynamic Scenario Planning: The vendor claims that Leavened offers dynamic scenario planning capabilities for strategic planning, enabling users to explore different media allocation shifts and their impact on KPIs.

Optimal Budget Allocation: According to the vendor, Leavened helps businesses optimize their marketing budget allocation by providing insights into optimal spend levels per media vehicle.

Cross-Channel Media Interactions: The vendor states that Leavened enables the analysis of cross-channel media interactions, such as TV and paid search, to understand their combined impact on marketing effectiveness.

Incorporation of Business Levers: According to the vendor, Leavened incorporates business levers like promotions, distribution, and seasonality to provide a complete picture of marketing effectiveness.

Data-Driven Decision Making: The vendor claims that Leavened empowers decision-makers and marketing experts to make data-driven decisions by removing modeling bias and uncovering valuable insights.

Fast Time-to-Insights: According to the vendor, users can start making data-driven decisions within days, rather than months, thanks to Leavened's efficient testing and analysis capabilities.