ListenFirst

ListenFirst is a social media analytics platform developed by Listen First Media Inc. It aims to provide comprehensive data-driven insights to help enterprise brands optimize their social media marketing strategies and maximize their social media return on investment (ROI). According to the vendor, the platform offers a centralized solution for analyzing paid, owned, and earned content across various social media channels, including popular platforms like Facebook, Twitter, Instagram, TikTok, Reddit, LinkedIn, and YouTube. Users can configure and export detailed reports to gain valuable insights into their social media performance. The platform also utilizes machine learning to provide instant insights and highlight key findings.

Key Features:

1. Centralized Social Media Analytics & Reporting: The platform allows users to analyze conversations and comments across multiple social media channels. It provides a centralized dashboard for comprehensive reporting and data analysis.

2. 360 Social Media Strategy Planning: ListenFirst offers a platform for planning effective social media strategies. Users can analyze cross-platform trends and shifts in viewing habits. The platform also provides sentiment analysis to understand audience sentiment towards specific topics or themes.

3. Competitive & Industry Benchmarks: Users can benchmark their social media performance against competitors and industry standards. The platform provides insights on content performance and engagement within the industry.

4. Influencer & Partner Analytics: ListenFirst enables users to analyze the performance of influencer partnerships and campaigns. It helps identify suitable influencers for the brand and measures the impact of influencer marketing.

5. Campaign & Content Performance: The platform offers in-depth analysis of campaign and content performance across various social media platforms. Users can track the effectiveness of their campaigns and optimize content based on audience engagement.

6. Brand Health & Consumer Sentiment: ListenFirst allows users to measure brand health and consumer sentiment on social media. It provides sentiment analysis to understand audience perception towards the brand. Users can identify opportunities to enhance brand perception and address customer concerns.