LookLook

LookLook, provided by Spark Ideas LLC, is an end-to-end platform that offers customized insights and research services for businesses. According to the vendor, it caters to businesses of all sizes, from small startups to large corporations, and is utilized by professionals in market research, brand management, product management, marketing management, and advertising agencies.

Key Features

Customized Insights Channel: LookLook provides a customized insights channel that delivers real-time intelligence for businesses. It serves as a platform where highly qualified participants can answer questions and provide strategic inspiration.

End-to-End Platform: LookLook is a comprehensive end-to-end platform that handles the entire research process, from participant recruitment to analysis and reporting. The platform offers tools to organize participants into sub-groups, create study topics and questions, and design quantitative surveys. It also facilitates team collaboration, verbatim tagging, multimedia library mining, and data export for report generation.

DIY Insights Solution: LookLook offers a user-friendly DIY insights solution for businesses who prefer to conduct their own research. The platform is designed to be intuitive and does not require extensive training. Additionally, businesses can opt for white glove service to customize their channel according to their branding preferences.

Full-Service Option: For businesses with limited time or resources, LookLook provides a full-service option. The vendor's team of recruiters, moderators, and analysts handle all aspects of the research process, from study design to participant engagement. The findings are then summarized in a comprehensive multimedia report that includes actionable recommendations.

Global Reach: LookLook conducts research on a global scale, serving clients worldwide. The platform has integrated with WeChat, allowing Chinese participants to seamlessly engage with LookLook without leaving their native app. Furthermore, LookLook is available in multiple languages, including Mandarin, Korean, Japanese, French, German, Spanish, Russian, Polish, Hindu, Arabic, and Portuguese.

WeChat Integration: LookLook's WeChat mini program enables engagement with luxury buyers in China, moderated by native Chinese speakers. The vendor emphasizes that the recruitment process is trusted by leading luxury brands, ensuring the participation of high-quality individuals.