LoopMe

LoopMe is a technology company that specializes in using artificial intelligence (AI) to enhance brand advertising performance and outcomes. Their Intelligent Marketplace and PurchaseLoop suite of products cater to leading global brands and media partners of all sizes. Marketing specialists, chief revenue officers, advertisers, publishers, media companies, and advertising agencies across various industries rely on LoopMe's innovative solutions to optimize media campaigns, segment audiences, and measure advertising effectiveness.

Key Features

Intelligent Marketplace: According to LoopMe, their AI-powered Intelligent Marketplace aims to ensure higher performance and efficiency for demand and supply partners, with a guarantee of 2-5x better results from media campaigns. The company emphasizes that this feature aligns with their commitment to delivering effective and scalable advertising solutions.

PurchaseLoop: LoopMe's patented AI-technology, PurchaseLoop, is designed to optimize consumer sentiment and performance throughout media campaigns, with the goal of driving 2-5x higher performance for leading brands and media partners. The vendor claims that PurchaseLoop solves key measurement and optimization challenges across premium ad-supported CTV, and improves media delivery towards brand and business outcomes.

Measurement: LoopMe's Measurement solutions offer scalable multi-channel brand measurement capabilities, enabling marketers to understand the impact of advertising across various digital channels. LoopMe states that their proprietary non-panel methodology allows marketers to effectively measure, optimize, and attribute media campaigns of any size.

Next Gen AI: LoopMe highlights that their cutting-edge AI technology utilizes real-time consumer insights to enhance brand advertising performance and outcomes. The vendor emphasizes that their dedicated team of data scientists and engineers is focused on applying AI to brand advertising and their Intelligent Marketplace.

LoopMe Insights: According to LoopMe, they provide regular research insights and in-depth analysis to understand consumer sentiment and create bespoke audiences. The vendor claims that marketers can effectively reach the right consumers across their campaigns with LoopMe's valuable insights and consumer snapshot reports on various industries.

Creative Studio: LoopMe's award-winning creative studio designs and delivers custom ad formats that aim to capture attention, drive awareness, and increase engagement. LoopMe states that their creative studio collaborates closely with clients to create ad creatives aligned with campaign objectives and resonating with the target audience.

Data Management Platform: LoopMe's data management platform is designed to process trillions of data points from over 2 billion devices worldwide. The vendor claims that it enables the collection, management, and analysis of data to drive audience segmentation, targeting, and optimization while ensuring privacy and data security.

AI Technology: LoopMe emphasizes that their AI technology powers all their products, providing real-time optimization, audience activation, and decision-making. According to the vendor, the AI models continuously learn and improve in-flight, leveraging machine learning algorithms to make data-driven decisions and enhance advertising performance.

Sustainability: LoopMe is committed to sustainability and claims to have achieved carbon neutrality by reducing emissions and investing in carbon removal projects. The vendor states that their dedication to creating a more sustainable digital advertising ecosystem is evident through their net zero emissions and participation in climate action programs.